Your Favorite R&B Hits from the 2010s on RadioVideo.Music

  • Emerging from the deep roots of African American music in the 1940s, Rhythm and Blues (R&B) evolved by intertwining elements of blues, jazz, and gospel. Throughout the decades, it absorbed influences from soul, funk, and hip-hop, morphing into a richly diverse genre by the end of the 2000s. As the 2010s dawned, R&B continued its evolutionary journey, adapting to contemporary musical trends while retaining its essential core.
  • On RadioVideo.Music, 253 2010s-songs are tagged “R&B.” Among them, 8 have more than one billion views on YouTube, and one has almost three billions views.
  • Overall, the 5 most popular tracks are Fifth Harmony’s “Work From Home,” Jason Derulo’s “Swalla,” Chris Brown’s “Loyal,” David Guetta’s “Play Hard (w/ Akon & Ne-Yo),” DJ Khaled’s “Wild Thoughts (w/ Bryson Tiller & Rihanna).”
  • The genre is evidently still very popular today. We have ranked the 20 2010s “R&B” songs with the highest engagement growth over the last 6 months.
  • Here they are below in descending order of growth.

Last updated on June 30, 2025, updated monthly.

1 . Kendrick Lamar - All The Stars

"All The Stars" arrives at the crossroads where contemporary hip-hop meets Afrofuturism, a bold entry that doubles as a thematic linchpin for "Black Panther."

Kendrick Lamar’s razor-sharp verses weave seamlessly alongside SZA's controlled yet cathartic vocals, creating an interplay that mirrors the film's tension between tradition and modernity.

The track oscillates between grandiosity and introspection, with its lush, atmospheric production driven by Sounwave's layered beats and crisp rhythms under the TDE banner.

Structurally, it thrives on its ability to stitch Lamar's grounded lyricism to SZA's ethereal vocal arcs—melding voices and perspectives, almost as if in a tug-of-war for hope.

If the Billboard charts (peaking at #7) crowned its popularity, the accompanying visuals—brimming with meticulously crafted Afrofuturistic aesthetics—cemented its status as a cultural artifact.

Directed by Dave Meyers and Lamar's creative collective, the video’s kaleidoscopic imagery invites viewers to reconsider traditional narratives of strength and identity within Black culture.

Contextually, the song transcends its function as a soundtrack piece, carrying the weight of the Marvel juggernaut while asserting its own standalone identity amidst the awards-season fray.

"All The Stars" doesn't just ride the coattails of its cinematic counterpart—it parallels and amplifies its ambition, proving that music and film, when executed this cohesively, can coexist as equals in the realm of cultural storytelling.

Featured on the 2018 album Black Panther: The Album

>> Lyrics >> More by the same : Website

Featured on : Hip-Hop & Soul N°406 - 2010s Music Videos

14.14% / 0.36%

2 . Jorja Smith - Blue Lights

In "Blue Lights," Jorja Smith tackles the harsh realities of police profiling and racial tension, framed by a haunting blend of R&B, grime, and soul. The song's lyrics, inspired by a school project on post-colonialism, offer a vivid portrayal of the fear and anxiety faced by young black men when confronted by police. With its minimalistic production and Smith's emotive vocal performance, "Blue Lights" stands as a powerful commentary on social justice, resonating deeply in a world grappling with issues of race and authority.

The music video is directed by Olivia Rose.

Writer(s) : Nicholas Detnon, Jorja Smith, Ben Joyce, Dylan Mills, Roland Romanelli, Guy Bonnet Publisher(s) : Emi Songs France, Warner Chappell Music Ltd, Sony/Atv Music Publishing Allegro (Uk), Notting Hill Music Ltd (Uk), Hero Music Ltd (Gb 1), Johnny William Son
Genres : R&B,r&b, uk contemporary r&b

Featured on the 2016 album Lost & Found

>> Lyrics >> More by the same : Website

Featured on : Hip-Hop & Soul N°432 - 2010s Music Videos

10.50% / 0.27%

3 . Weeknd - Try Me

Echoing the somber tones of The Weeknd's "My Dear Melancholy," "Try Me" portrays a seductive dance between nostalgia and desire. The Weeknd croons about reigniting a complicated past relationship, tempting a woman seemingly committed elsewhere. Set against a backdrop of minimalist R&B production, the song drips with tension and bittersweet longing, capturing the fleeting moments where past passions resurface, despite the complications they bring.

The music video is directed by The Weeknd.

Writer(s) : Adam Feeney, Abel Tesfaye, Marquel Middlebrooks, Jason Quenneville, Michael Len Ii Williams, Ahmad Balshe Publisher(s) : Eardrummers Entertainment Llc, Unknown Publisher, Wc Music Corp, Sal And Co Lp, Warner Tamerlane Publishing Co
Genres : R&B, Pop,canadian contemporary r&b, canadian pop, pop

Featured on the 2018 album My Dear Melancholy

>> Lyrics >> More by the same : Website

Featured on : 'L'Amour Toujours' N°665 - 2010s Music Videos

10.38% / -0.74%

4 . Asap Rocky - Everyday

Mixing rap, rock, and soul, "Everyday" by A$AP Rocky, released in 2015, samples "In a Broken Dream" by Python Lee Jackson featuring Rod Stewart. The track also features contributions from Miguel and producer Mark Ronson, known for his work with Amy Winehouse and Bruno Mars.

The music video is directed by Emmanuel Cossu and Fleur & Manu.

Writer(s) : Asap Rocky, David Keith Bentley, Frans Chaim Mernick, Mark D Ronson Publisher(s) : Asap Rocky Publishing Llc, Concord Sounds, Sony Atv Songs Llc, Songs Of Zelig
Genres : Hip Hop, Rock, R&B,east coast hip hop, hip hop, rap, trap, mellow gold, soft rock, r&b, urban contemporary, pop soul

Featured on the 2015 album At. Long. Last. ASAP

>> Lyrics >> More by the same : Website

Featured on : Hip-Hop & Soul N°428 - 2010s Music Videos

9.58% / -0.23%

5 . Summer Walker - Playing Games

Interpolating Destiny's Child's "Say My Name," and featuring Bryson Tiller, Summer Walker's "Playing Games" portrays her journey through love's complexities, heartache, and revenge. Set against a city lights backdrop in surreal settings, the music video, directed by Christine Yuan, delves into the theme of emotional and somewhat sado-masochistic games in relationships and that involves ignoring an apologetic man bearing flowers or throwing a knife at another.

The music video is directed by Christine Yuan.

Writer(s) : Bryson Tiller, London Tyler Holmes, Rodney Roy Jerkins, Freddie D Jerkins Iii, Lashawn Ameen Daniels, Summer Marjani Walker, Beyonce Knowles, Kelendria Trené Rowland, Kendall Roark Bailey, Letoya Nicole Luckett, Cameron Griffin, Latavia Marie Roberson, Aubrey Robinson Publisher(s) : Latavia Music Publishing, Sundaemorningllc, W B Music Corp, Unknown Publisher, Lvrn Publishing
Genres : Hip Hop, R&B,r&b, rap, kentucky hip hop

Featured on the 2019 album Over It

>> Lyrics >> More by the same : Website

Featured on : 'L'Amour Toujours' N°635 - 2010s Music Videos

7.94% / -0.41%

6 . Ella Mai - Trip

Against a backdrop of contemporary R&B infused with classic soul vibes, Ella Mai’s "Trip" navigates emotional complexities in love and relationships. Her candid delivery conveys vulnerability and insecurity, juxtaposed with deep affection. This 2018 release builds on the momentum of her breakout hit, "Boo’d Up," while the controversy surrounding a popular remix by Jacquees, later removed from platforms, further propelled its cultural impact.

The music video is directed by Shane C. Drake.

Writer(s) : Varren Jerome Lloyd Wade, Dijon Mcfarlane, Ella Mai Howell, Quintin Ferbie Gulledge Publisher(s) : Peermusic Iii Ltd, Qcandoit Music, Songs Of Volume Ventures, Ella Mai Publishing, Sony Atv Ballad, Songs Of Razor And Tie, Mustard On The Beat Publishingfalse
Genres : 10s_r_and_b

Featured on the 2018 album Ella Mai

>> Lyrics >> More by the same : Website

Featured on : 'L'Amour Toujours' N°632 - 2010s Music Videos

6.83% / -0.23%

7 . Kehlani - Nights Like This

Kehlani’s “Nights Like This,” featuring Ty Dolla $ign, drops as the lead single from her third mixtape, *While We Wait,* on January 10, 2019.

Produced by Boi-1da and Jahaan Sweet, this R&B track peers into heartbreak and emotional turbulence, its themes amplified by a sci-fi music video helmed by Miles & AJ, amassing millions on YouTube.

The track clinches No. 67 on the Billboard Hot 100 and No. 30 on Hot R&B Songs, securing Platinum certification by the RIAA.

A live performance on *The Tonight Show Starring Jimmy Fallon* in April 2019 expands its reach, further emphasizing its role as a standout from *While We Wait,* which lands at No. 9 on the Billboard 200.

The music video is directed by Bo Mirhosseni.

Writer(s) : Kehlani Ashley Parrish, Brandon John Hollemon, Tyrone William Griffin, Elliott Trent Bingham, Danny Schofield, Bradley Thomas, Nolan Lambroza Publisher(s) : Ell Trent Publishing, Sal And Co Lp, Ctm Publishing Bv, Up10M S Publishing, Wc Music Corp, These Are Songs Of Pulse, Universal Music Corporation, Kehlani Music, Mean Stringz Publishing, These Are Pulse Songs, Warner Tamerlane Publishing Co
Genres : 10s_trap

Featured on the 2019 album While We Wait

>> Lyrics >> More by the same : Website

Featured on : 'L'Amour Toujours' N°652 - 2010s Music Videos

6.54% / -0.23%

8 . Khalid - Better

Khalid's "Better" combines a smooth R&B vibe with a mid-tempo beat that evokes '90s Miami bass, showcasing his effortless vocal delivery. In the accompanying music video, Khalid performs against the gritty backdrop of downtown L.A., surrounded by vintage BMWs in a visual that echoes the laid-back yet vibrant energy of the song. The track captures the essence of feeling content and secure in the presence of someone special, making it a standout in Khalid's discography.

The music video is directed by Andrew Donoho.

Writer(s) : Tor Erik Hermansen, Khalid Robinson, Ryan Vojtesak, Jamil Chammas, Mikkel Eriksen Publisher(s) : Songs Of Universal Inc, Emi Music Publishing Ltd, Cuts Of Reach Mc, W B Music Corp, Sony Atv Songs Llc, Jamil Chammas Publishing
Genres : Pop, R&B,pop, pop r&b

Featured on the 2018 album Suncity

>> Lyrics >> More by the same : Website

Featured on : Hip-Hop & Soul N°393 - 2010s Music Videos

6.45% / -0.18%

9 . Pitbull - Hey Baby (Drop It To The Floor)

Produced by Sandy Vee, "Hey Baby (Drop It to the Floor)" by Pitbull, released in 2010 featuring T-Pain, becomes a global hit. Known for his party anthems, Pitbull teams up with auto-tune maestro T-Pain for this dynamic track.

The music video is directed by David Rousseau.

Writer(s) : Pitbull, T Pain, Sandy Wilhelm Publisher(s) : Nappypub Music, Di Piu S R L, Pitbull S Legacy, Universal Music Z Songs, Sony Atv Songs Llc
Genres : Pop, Hip Hop, R&B,dance pop, miami hip hop, pop, gangster rap, hip hop, pop rap, r&b, rap, southern hip hop, trap, urban contemporary

Featured on the 2010 album Planet Pit

>> Lyrics >> More by the same : Website

Featured on : Hip-Hop & Soul N°450 - 2010s Music Videos

6.26% / -0.27%

10 . Nick Jonas - Jealous

Nick Jonas’ "Jealous," a 2014 Sir Nolan production, explores male jealousy in relationships, inspired by Jonas’ own experiences with then-girlfriend Olivia Culpo. The song peaked at #7 on the Billboard Hot 100, marking his highest solo chart placement. A remix featuring Tinashe added further depth to the song's appeal. "Jealous" reflects Jonas' transition from boy band member to mature solo artist, a shift mirrored in his role on TV’s "Kingdom." Sir Nolan’s sleek production elevates Jonas’ vocals, delivering a modern, catchy track that aligns with the polished, R&B-inflected soundscape of Jonas' solo career.

Writer(s) : Simon Wilcox, Nolan Lambroza, Joseph Jonas Publisher(s) : The Messengers Joints, Nick Jonas Publishing, Fun Cooker
Genres : 10s_r_and_b

Featured on the album

>> Lyrics >> More by the same : Website

Featured on : 'We Are Live' N°144 - 2010s Music Videos

6.16% / -0.19%

11 . Chris Brown - Back To Sleep

Chris Brown's "Back to Sleep" oozes sensuality with its smooth R&B groove, drawing comparisons to Marvin Gaye's classic slow jams. The song, with its suggestive lyrics, captures the intimate moments shared between lovers, blending modern R&B with nostalgic influences. Accompanied by a series of remixes featuring artists like Usher and Zayn Malik, "Back to Sleep" became a multifaceted exploration of romance and desire, cementing its place in contemporary R&B.

The music video is directed by Chris Brown.

Writer(s) : Allen Ritter, Christopher Maurice Brown, Matthew Samuels, Anderson Hernandez, Mark Kevin Pitts, Dan August Rigo Publisher(s) : Sony Atv Tunes Llc, Songs Of Universal Inc, Culture Beyond Ur Experience Publishing, Sony Atv Songs Llc, Vinylz Music Group, 1Damentional Publishing Llc, Songs By Summerchild, Ritter Boyfalse
Genres : R&B, Hip Hop,r&b, rap

Featured on the 2014 album Royalty

>> Lyrics >> More by the same : Website

Featured on : 'L'Amour Toujours' N°661 - 2010s Music Videos

6.15% / -0.14%

12 . Sam Smith - Dancing With A Stranger

Blending slick R&B with airy pop minimalism, "Dancing With A Stranger" teams Sam Smith and Normani in a post-breakup spiral clothed in glossy restraint.

Recorded after an impromptu studio rendezvous, the track leans into late-night solitude, emotional deflection, and the kind of glamorous melancholy craving a stranger’s arms.

Released in 2019, it reaches No. 7 on the Billboard Hot 100 and earns Multi-Platinum status in the U.S.

The song’s video pairs its sonic chill with stylized ennui—think chrome interiors and mood lighting over melodrama.

The music video is directed by Vaughan Arnell.

Writer(s) : Tor Erik Hermansen, Jimmy Napes, Normani Kordei Hamilton, Samuel Smith, Mikkel Eriksen Publisher(s) : Stellar Songs Limited, Emi Music Publishing Ltd, Dcmuk Simp Ltd, Naughty Words Limited, Emi Blackwood Music Inc, Songs Of Nkh
Genres : 10s_r_and_b

Featured on the 2020 album Love Goes

>> Lyrics >> More by the same : Website

Featured on : 'L'Amour Toujours' N°652 - 2010s Music Videos

5.94% / -0.32%

13 . Chris Brown - Deuces

An anthem of post-breakup empowerment, "Deuces" by Chris Brown, featuring Tyga and Kevin McCall, released in 2010, tops the charts and becomes Brown's first number one single since "Say Goodbye." Produced by Kevin McCall and DJ Frank E.

The music video is directed by Colin Tilley.

Writer(s) : Kevin Lyle Mccall, Christopher Maurice Brown, Michael Stevenson Publisher(s) : Songs Of Universal Inc, Emi Blackwood Music Inc, Culture Beyond Ur Experience Publishing, Tygaman Music
Genres : Hip Hop, R&B,r&b, rap, hip hop, pop rap, southern hip hop, trap, slow game

Featured on the 2010 album Fan of a Fan

>> Lyrics >> More by the same : Website

Featured on : Hip-Hop & Soul N°446 - 2010s Music Videos

5.92% / -0.02%

14 . Weeknd - Blinding Lights

Infused with the electric pulse of the '80s, "Blinding Lights" by The Weeknd captures the nostalgia of synth-pop while weaving a tale of love lost and yearned for. The song's driving beat and retro synths create an irresistible energy that mirrors the intensity of searching for a guiding light in the darkness of solitude. The lyrics, steeped in longing and desperation, reflect The Weeknd's journey through a neon-lit haze of desire and confusion. The music video, shot amidst the vibrant chaos of Las Vegas, perfectly encapsulates the frenzied search for connection in a world of bright lights and endless nights.

The music video is directed by Anton Tammi.

Writer(s) : Martin Karl Sandberg, Abel Tesfaye, Jason Quenneville, Ahmad Balshe, Oscar Thomas Holter Publisher(s) : Kmr Music Royalties Ii Scsp, Sal And Co Lp, Mxm Music Ab, Wc Music Corp, Universal Music Corporation, Songs Of Wolf Cousins
Genres : R&B, Pop,canadian contemporary r&b, canadian pop, pop

Featured on the 2020 album After Hours

>> Lyrics >> More by the same : Website

Featured on : 'Vous Avez Dit Bizarre' N°659 - 2010s Music Videos

5.92% / -0.17%

15 . Tory Lanez - Jerry Sprunger

Possibly a play on the name of famous talk show host Jerry Springer, "Jerry Sprunger" by Tory Lanez, released in 2019, pays homage to T-Pain's classic "I'm Sprung." The track, featuring T-Pain himself, blends nostalgic 2000s elements with modern production.

The music video is directed by Mid Jordan, Tory Lanez.

Writer(s) : Faheem Najm, Daniel Gonzalez, Daystar Peterson, Anthony Too Jr Woart Publisher(s) : Universal Music Z Songs, Songs Of Universal Inc, Prodbyplay Llc
Genres : Hip Hop, Pop, R&B,canadian hip hop, canadian trap, melodic rap, pop rap, r&b, rap, trap, dance pop, gangster rap, hip hop, southern hip hop, urban contemporary

Featured on the 2019 album Chixtape 5

>> Lyrics >> More by the same : Website

Featured on : Hip-Hop & Soul N°397 - 2010s Music Videos

5.73% / -0.18%

16 . Weeknd - Reminder

Blending provocative lyricism with a swaggering beat, "Reminder" by The Weeknd is a braggadocious anthem of fame's highs and critiques. In this track, The Weeknd reminds both fans and detractors why he remains at the top, flaunting his indulgent lifestyle and unapologetic approach to stardom. The music video, a lavish display of luxury and excess, features cameos from Drake, Travis Scott, and more, amplifying the song's message. The remix, featuring A$AP Rocky and Young Thug, adds another layer to this confident declaration, making it a multi-faceted reflection on fame and success.

The music video is directed by Kid Studio.

Writer(s) : The Weeknd, Dylan Wiggins, Emmanuel Nickerson, Jason Quenneville, Henry Walter, Martin Mckinney Publisher(s) : Kmr Music Royalties Ii Scsp, Anthem Mckinney, Sony Atv Ballad, Prescription Songs, Sal And Co Lp, Wc Music Corp, Universal Music Corporation, Connoisseur Of Connoisseurs
Genres : R&B, Pop,canadian contemporary r&b, canadian pop, pop

Featured on the 2016 album Starboy

>> Lyrics >> More by the same : Website

Featured on : Hip-Hop & Soul N°413 - 2010s Music Videos

5.54% / -0.34%

17 . Usher - More

Usher's "More" is a pulsating call to ambition, set to a dancefloor-ready beat crafted by RedOne. The song's driving rhythm and motivational lyrics encourage listeners to push beyond their limits, striving for greatness without compromise. Perfectly designed for the energetic backdrop of sports arenas and dance clubs alike, "More" became a platinum-selling hit, reinforcing Usher's place as a dominant force in the world of R&B.

The music video is directed by Damien Wasylki.

Writer(s) : Redone, Usher Raymond, Charles B Jr Hinshaw, Bilal Hajji Publisher(s) : Emi April Music Inc, Songs Of Redone, Almo Music Corporation, Ur Iv, Ole 2101 Songs, Sony Atv Songs Llc
Genres : Hip Hop, R&B, Pop,atl hip hop, contemporary r&b, dance pop, pop, r&b, rap, south carolina hip hop, urban contemporary

Featured on the 2010 album Raymond v. Raymond

>> Lyrics >> More by the same : Website

Featured on : 'Music For The Dancers' N°612 - 2010s Music Videos

5.52% / -0.07%

19 . Beyoncé - Before I Let Go

Beyoncé's rendition of "Before I Let Go" reimagines the 1981 Maze featuring Frankie Beverly classic, infusing it with the vibrant rhythms of New Orleans bounce music. Layering a DJ Jubilee sample and weaving in an interpolation of Cameo's "Candy," the track pulses with energetic beats while staying rooted in its soulful origins. Featured during the credits of her *Homecoming* documentary, which chronicles her iconic 2018 Coachella performance, Beyoncé's version transforms the song into a celebration of joy and nostalgia, merging past and present.

Writer(s) : Lawrence Ernest Black, Thomas Michael Jenkins, Frankie Beverly Publisher(s) : Amazement Music
Genres : Pop, R&B,pop, r&b

Featured on the 2019 album HOMECOMING: THE LIVE ALBUM

>> Lyrics >> More by the same : Website

Featured on : 'Music For The Dancers' N°659 - 2010s Music Videos

5.38% / 0.18%

20 . Summer Walker - Girls Need Love

Summer Walker's "Girls Need Love" boldly flips the script on traditional R&B narratives, as she candidly expresses the emotional and physical needs of women. With its stripped-down production and soul-infused melodies, the song emphasizes Walker's soft yet powerful vocal delivery. The remix, featuring Drake, catapulted the track to greater heights, further solidifying its status as a modern-day anthem of female empowerment.

The music video is directed by Lacey Duke.

Writer(s) : Summer Marjani Walker, Arsenio Archer Publisher(s) : Lvrn Publishing, Wc Music Corp, Sony Atv Songs Llc
Genres : R&B, Hip Hop,r&b, rap

Featured on the 2010 album Last Day of Summer

>> Lyrics >> More by the same : Website

Featured on : 'L'Amour Toujours' N°661 - 2010s Music Videos

5.26% / 0.18%

ABOUT 2010s R&B

2010s R&B: The Sound

The R&B of the 2010s is marked by a seamless blend of sonorities and a diversification of influences, drawing from pop, hip-hop, and even electronic music. This fusion allowed the genre to stay relevant and resonate with a broader audience.

Production in this era is characterized by the heavy use of electronics, synthesizers, and auto-tune, while maintaining bass lines and rhythms that harken back to R&B’s origins.
Technically, music production during this decade modernized significantly thanks to technological advances. Artists and producers used sophisticated software to craft complex tracks, integrating innovative sound effects and varied song structures. The result is R&B that can be as minimalist as it is richly textured.
Specific instruments became synonymous with 2010s R&B: Akai Professional (MPC series) played a pivotal role in production, while Yamaha (Keyboards) keyboards were central to creating melodies and arrangements.

2010s R&B: The Words

The themes in 2010s R&B remained loyal to the genre’s traditional focus on love, relationships, and personal emotions. However, this decade also saw a rise in songs delving into introspection, identity, and personal experiences, often framed in darker or more melancholic settings. Some artists began moving away from conventional formulas, exploring new ways to express human emotions and experiences.

This shift reflects a maturation of the genre, which continuously seeks renewal while staying true to its roots.

Frank Ocean, one of the most influential R&B artists of the 2010s, epitomizes the deep introspection that defines the decade. In his song “Nights” (2016), Ocean explores themes of duality and personal transition, navigating between different life phases:

Did you call me from a seance?
You are from a past life
Hope you’re doing well, bruh

The Weeknd, another cornerstone of contemporary R&B, introduces darker, introspective themes to the genre, exploring toxic relationships and struggles with addiction. His track “The Hills” (2015) is a striking example of this trend:

When I’m faded, I forget
Forget what you feel
Forget what you said

I only call you when it’s half-past five
The only time that I’ll be by your side

In her song “Supermodel,” SZA from her album Ctrl (2017), tackles issues of insecurity and the search for validation, laying bare her vulnerabilities with unflinching honesty and showcasing a confrontation with raw emotions and complex situations:

Let me tell you a secret
I’ve been secretly banging your homeboy

I’m writing this letter to let you know
I’m really leaving and no, I’m not keeping your shit.

Beyoncé, an iconic figure in R&B, also uses her platform to address broader social issues. In “Pretty Hurts” (2013), she critiques the societal pressures that push women to conform to unrealistic beauty standards:

Perfection is a disease of a nation

Pretty hurts
Shine the light on whatever’s worse.

The track shifts away from traditional romantic themes to focus on a broader critique of social expectations, demonstrating how R&B can serve as a vehicle for messages of resistance and awareness.

2010s R&B: Major Labels

The following ten labels produced most of 2010s R&B:

Def Jam Recordings
Atlantic Records
RCA Records
Columbia Records
Capitol Records
Interscope Records
Epic Records
Motown Records
Top Dawg Entertainment
Republic Records

2010s R&B: Fashion Endorsers & Endorsees

The intertwining of fashion and R&B in the 2010s is exemplified by artists whose visual identities become as integral to their brands as their music.

The Weeknd frequently sports attire from Supreme: a brand synonymous with streetwear culture and the contemporary R&B scene. Supreme‘s signature style aligns seamlessly with The Weeknd’s often dark and minimalist aesthetic.

Beyoncé is seen wearing Off-White on numerous occasions, particularly during performances and in her music videos. Off-White, founded by Virgil Abloh, is celebrated for its avant-garde designs and collaborations with influential artists. The brand complements Beyoncé’s sophisticated, innovative image, reflecting a blend of high fashion and urban culture.

Additionally, Beyoncé collaborates with Balmain for her historic Coachella performance in 2018. Olivier Rousteing, Balmain‘s artistic director, designs custom outfits for the event. This collaboration highlights how haute couture and R&B can intersect on stage, making it a landmark moment in both fashion and music.

Rihanna partners with Puma in 2014, becoming the creative director of their women’s line. She launchs the Fenty x Puma collection, which successfully fuses streetwear elements with a high-fashion twist.

Drake collaborates with Nike to launch the NOCTA brand, a collection blending streetwear with performance wear. While Drake is predominantly known for his impact on hip-hop, his contributions to R&B and his fashion sense made NOCTA a highly anticipated line in urban culture.

Alicia Keys collaborates with Reebok to release her own shoe line in 2012. The collection reflects her unique style, blending urban influences with elegance.

Further Reading and Viewing

Here are some media outlets and specialized websites with archives rich in information and reviews related to the 2010s R&B genre:

Complex: A media outlet that extensively covers urban culture, including R&B.
Pitchfork: Known for its in-depth reviews and articles on music, including R&B.
The Fader: A media platform exploring contemporary music and culture, with strong R&B coverage.
Billboard: Though generalist, this site provides detailed coverage of R&B trends through articles and charts.
Okayplayer: A site dedicated to Black music, particularly hip-hop and R&B.

For more in-depth knowledge, here are several documentaries dedicated to artists associated with the 2010s R&B genre:

“The Defiant Ones”: A documentary on Dr. Dre and Jimmy Iovine, who played pivotal roles in the R&B genre through their work in the music industry.

“Rapture”: A Netflix documentary series that explores hip-hop and R&B culture, with episodes focusing on influential artists.

“Homecoming: A Film by Beyoncé”: This Netflix documentary covers Beyoncé’s preparation for her Coachella performance, a key moment for 2010s R&B.

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