• Over the past decade, Asian Pop has transitioned from a regional phenomenon to a central force in the global music landscape. It remains deeply rooted in local traditions while thriving through a globalized approach and a robust digital presence.
• On RadioVideo.Music, around 400 songs released in the 2020s are tagged “Asian Pop.” Among them, thirty have over one hundred million views on YouTube, and seven have over three hundred million.
• Overall, the 5 most popular tracks are BTS’ “Black Swan,” Rosé’s “On The Ground,” (G)I-Dle’s “Tomboy” and “Nxde,” and BTS & Coldplay’s “My Universe.”
• We have listed the 20 ‘Asian Pop’ songs released in the 2020s, all of which were released before the last 30 days, with the highest engagements during this period.
• You will find them below in descending order of engagements.

2 . BLACKPINK - 뛰어(JUMP)

Released in July 2025 via YG Entertainment, "JUMP" breaks BLACKPINK’s group hiatus since their 2023 entry for BLACKPINK THE GAME’s soundtrack.

Production credits line up Diplo, 24, Boaz Van De Beatz, Zecca, and Ape Drums, whose fingerprints are all over its EDM backbone and hardstyle-leaning pulse.

The result swerves noticeably from their earlier formulas—not a reinvention, but a reshuffle.

Formed in 2016, BLACKPINK—Jisoo, Jennie, Rosé, and Lisa—still manages to attach surprise to a formula known for its rigor.

Genres : k-pop

The music video is directed by ;

84.56% / -6.27%

3 . Katseye - Touch

The debut single from HYBE x Universal Music Group's girl group, KATSEYE, "Touch," explores themes of disillusionment and emotional detachment in relationships. Released in May 2024, the song's lyrical focus on miscommunication resonates with its poignant melodies. A "Holiday Version" later reimagines the track for festive celebrations, offering a unique perspective on moving forward from lost connections.

Genres : Pop,5th gen k-pop

The music video is directed by Cody Critcheloe

>> Lyrics >> More by the same : Website

31.98% / 0.34%

4 . KATSEYE - Gnarly

KATSEYE returns from a 9-month silence with "Gnarly," a sardonic club track layered in booming 808s and coarse rave synths.

Released in April 2025, the song repeats the word "gnarly" about 40 times, transforming trendy catchwords into a running punchline.

Lyrics veer into pop culture absurdism—“Boba tea (Gnarly), Tesla (Gnarly), Fried chicken (Gnarly)”—while cheekily comparing attraction to snack-food heat: “Hottie, hottie, like a bag of Takis.”

The video unfolds inside a hyperactive party-world of Y2K fashion and saturated styling, echoing the track’s satire on linguistic oversimplification.

Genres : k-pop

The music video is directed by Cody Critcheloe

62.99% / -2.42%

5 . KATSEYE - Gameboy

“Gameboy” lands as track three on KATSEYE’s second EP, released June 2025, picking up where their debut year left off.

Layered in brisk pop sheen and international hooks, the song keeps pace with a lineup that stretches from South Korea to the Philippines by way of Switzerland and the U.S.

This is the same six-piece—Daniela, Lara, Manon, Megan, Sophia, Yoonchae—formed via the 2023 series The Debut: Dream Academy and now operated out of Los Angeles.

The EP follows previous cuts like “Debut,” “Touch,” and “Gnarly,” shifting tones without dropping the global polish.

Released under HYBE and Geffen Records, the group’s formation was tracked in the Netflix documentary Pop Star Academy: KATSEYE, for anyone keeping score at home.

Genres : k-pop

The music video is directed by Aerin Moreno

Featured on the album BEAUTIFUL CHAOS

146.71% / -10.44%

6 . Jennie - Like Jennie

"Like Jennie" arrives as the latest solo venture from South Korean singer and rapper Jennie, scheduled for release in March 2025 as part of her debut studio album.

Infused with a mix of pop and hip-hop, the track leans into her signature style, both playful and self-assured.

The title riffs on her name, reinforcing the persona she has crafted.

Issued via her own label, Odd Atelier, in collaboration with Columbia Records, the song follows her 2018 solo debut, "SOLO."

Genres : ,k-pop

The music video is directed by HANBAGO (HAN GYEOL LEE)

Featured on the album Ruby

19.80% / -0.10%

8 . Stray Kids - Lalalala

Stray Kids' November 2023 single "Lalalala," from their eighth EP, is a vibrant mix of phonk and Afrobeats. Its lyrics celebrate life and the joy of living in the moment. The dynamic video features a giant smoke-like creature confronting a marching band, mirroring the song's energetic beats.

Genres : Pop,k-pop, k-pop boy group, pop

The music video is directed by Bang Jae-yeob

Featured on the album Rock-Star (ep)

>> Lyrics >> More by the same : Website

7.68% / 0.06%

9 . Lisa - Rockstar

Interpolating elements of hip-hop and hyperpop, Lisa's "Rockstar," released in June 2024, showcases her commanding presence as a global icon. The song's lyrics address fame, extravagance, and provocation, backed by hyperpop-lite beats and J-hip-hop influences. The music video, shot in Bangkok, features iconic landmarks like Yaowarat Road while celebrating Thai culture.

Genres : Pop,k-pop

The music video is directed by Henry Scholfield

>> Lyrics >> More by the same : Website

5.97% / 0.10%

10 . KATSEYE - Gabriela

“Gabriela” marks KATSEYE’s fourth digital single, released in June 2025, and makes room for some Spanish, courtesy of Daniela.

Produced by Andrew Watt and John Ryan, it wraps pop polish around Latin acoustic accents.

The lyrics nod to ambition and female drive without sermonizing.

Jessica Alba turns up in the official video, which manages a moment in the MTV circuit and on Times Square screens.

The group, assembled through Dream Academy (HYBE x Geffen), includes Daniela, Lara, Manon, Megan, Sophia, and Yoonchae, and debuted in June 2024 with one eye clearly on the global stage.

Genres : k-pop

The music video is directed by Andrew Thomas Huang

Featured on the album Beautiful Chaos

49.83% / -2.19%

11 . TWICE - This Is For

Released in July 2025, "This Is For" lands as TWICE’s title track from their fourth studio album, their first in almost four years.

All nine members—Jihyo, Nayeon, Jeongyeon, Momo, Sana, Mina, Dahyun, Chaeyoung, and Tzuyu—serve up a high-energy blend with strings and harp floating over a notably funky rhythm.

The song arrives alongside a choreographed MV dropping the same day as the album: 14 tracks aiming straight for summer’s upbeat quota.

Debuting under JYP Entertainment in 2015, TWICE built a sizeable audience across Korea and Japan, backing albums like Twicetagram and songs like “TT” and “Cheer Up.”

Genres : k-pop

The music video is directed by Hyeongjun Park

>> Lyrics >> More by the same : Website

90.92% / -4.82%

12 . Bts - Dynamite

"Dynamite" is BTS' foray into disco-pop, released on August 21, 2020, through Big Hit Entertainment and Sony Music Entertainment.

Produced by David Stewart, the track stands out as the band's first fully English-language single.

Designed to lift spirits during the COVID-19 pandemic, it channels joy through everyday moments.

Debuting at number one on the Billboard Hot 100, it makes BTS the first all-South Korean act to achieve this.

The song secures the group's first Grammy nomination for Best Pop Duo/Group Performance at the 63rd Annual Grammy Awards.

Originally a standalone release, "Dynamite" later finds its place on their fifth Korean-language album, "Be," released on November 20, 2020.

BTS, formed in 2010, comprises RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook.

Genres : k-pop, disco-pop

The music video is directed by Yong Seok Choi

>> Lyrics >> More by the same : Website

1.64% / -0.01%

13 . Blackpink - Pink Venom

"Pink Venom" blends hip-hop, pop rap, EDM, and dance with the sharp twang of traditional Korean instruments like the geomungo and gayageum.

Released as the lead single from Blackpink's "Born Pink" in August 2022, the track weaves rhythmic rap deliveries with a hypnotic undercurrent.

Commercially, it dominates the Billboard Global 200 for two weeks, a historic first for a girl group.

The choreography earns recognition at the MTV Video Music Awards, while its visuals win at the MAMA Awards.

Genres : k-pop, hip-hop

The music video is directed by Seo Hyun-Seung

>> Lyrics >> More by the same : Website

2.53% / 0.07%

14 . YOUNGOHM - เจิดจรัส

"เจิดจรัส" ("Brilliance") situates YOUNGOHM amid pulsing hip-hop loops dressed in melodic flourishes borrowed from Thai classical motifs.

The track lands as a stylistic pivot after "BANGKOK LEGACY" (2020) and "THATTHONG SOUND" (2023), signaling a shift more ornamental than revolutionary.

YOUNGOHM, born Ratthaphong Phoorisit, first enters the public radar with 2017's "Choey Moey," a single delivered with both swagger and sidelong smirk.

Genres : thai hip hop, thai trap, thai pop, t-pop

The music video is directed by DIRECTORNET

Featured on the album ไฟกลางคืน (Nakorn Dara)

51.16% / -3.10%

15 . Aespa - Whiplash

From its first pulsing beat, "Whiplash" projects an electrifying confidence wrapped in razor-sharp EDM production.

Aespa leans into a techno-heavy soundscape, crafting a propulsive rhythm that feels like it was designed for neon-lit nights and frenetic motion.

The minimalist choreography showcased in the video clip mirrors the sleek intensity of the track, drawing inspiration from cult visuals like *Aeon Flux* and the surreal aesthetics of *Hylics.*

The lyrics celebrate individuality and unstoppable drive, positioning the group as arbiters of a future-forward, trendsetting ethos.

A five-month break from their "Supernova" release hasn't dulled their momentum; instead, "Whiplash" feels like an energy surge redefining their catalog.

Performed during their world tour "SYNK: PARALLEL LINE," its fiery reception underscores their global reach, while the South Korean 3× Platinum certification cements its immediate local impact.

The track's synthetic textures contrast beautifully against its message of human-centered confidence, blending Aespa's signature digital-girl narrative with emotional resonance.

Genres : Pop,k-pop girl group

The music video is directed by Lee Sohyun, Kim Doi

>> Lyrics >> More by the same : Website

11.86% / 0.10%

16 . Twice - Strategy (w/ Megan Thee Stallion)

Interpolating a 2000s R&B hook, "Strategy" pairs Twice with Megan Thee Stallion for a track that turns romantic cynicism into an art form.

Slinky production underpins lyrics dissecting emotional one-upmanship, where love is less about affection and more about chess moves.

The video shifts between neon-lit glamour and metaphor-laden vignettes, amplifying the song's theme of relationships as a calculated game where sincerity is optional and strategy is key.

Genres : Hip Hop, Pop, R&B,k-pop, k-pop girl group, pop, houston rap, rap, trap queen

The music video is directed by Lafic

>> Lyrics >> More by the same : Website

21.01% / 0.60%

17 . The Weeknd, Lil - One Of The Girls

"One of the Girls" brings The Weeknd, BLACKPINK's Jennie, and Lil Baby together in a track that folds into the HBO series "The Idol."

The song, part of the show's official soundtrack, merges R&B's sleekness with pop undertones, layering Jennie and The Weeknd's languid vocals over Lil Baby's contrasting rap verse.

Its release coincides with Jennie's on-screen role, where she performs it in the second episode, reinforcing the series' opulent and exclusive atmosphere.

Genres : R&B, Pop,canadian contemporary r&b, canadian pop, pop, k-pop

The music video is directed by Sam Levinson

>> Lyrics >> More by the same : Website

7.22% / 0.46%

18 . Blackpink - Shut Down

"Shut Down" merges hip-hop with a Niccolò Paganini sample, wrapping sharp lyrics in a classical veneer.

Produced by Teddy and 24, the track is penned by Teddy, Danny Chung, Vince, and 24.

It reaches number 25 on the US Billboard Hot 100.

The music video stitches together scenes from earlier Blackpink visuals, nodding to "Ddu-Du Ddu-Du," "Whistle," and others.

Jisoo, Jennie, Rosé, and Lisa continue their run under YG Entertainment, shaping K-pop's global footprint since 2016.

Genres : k-pop, pop

The music video is directed by Seo Hyun-Seung

>> Lyrics >> More by the same : Website

2.28% / 0.04%

19 . Jennie - Mantra

Jennie's “Mantra” steps out as a standalone declaration of intent, blending electronic pop with unapologetic R&B and rap inflections.

Built around a digital disco bassline and rapid-fire vocal delivery, the track balances infectious beats with hefty themes of self-love and female solidarity.

Co-written by Jennie alongside Zikai and Claudia Valentina, it channels a sharp, confident energy that spills over into burning-car choreography in its Tanu Muino-directed video, shot in Los Angeles.

Thematically, it plants its flag in the territory of empowerment, veering away from any notions of softness in favor of commanding presence.

El Guincho and a diverse production team layer the instrumental with intricate details that add bite, while Jennie's vocal agility bridges her Blackpink roots with a fresh solo identity.

Released on her own Odd Atelier label in partnership with Columbia and Sony Music Australia, “Mantra” operates as a cultural marker for her post-group ambitions.

Its visual spectacle matches the song's intensity, with scenes oscillating between chaos and finely disciplined choreography, reinforcing the message of strength amid disorder.

Genres : Pop,k-pop

The music video is directed by Tanu Muino

>> Lyrics >> More by the same : Website

7.16% / 0.24%

20 . Jennie, Doechii - Extral

"ExtraL" brings together JENNIE of BLACKPINK and rapper Doechii in a meeting of sharp lyricism and polished swagger.

The track celebrates female independence with a confident back-and-forth between the two artists, blending seamless flows with a sleek beat.

The video amplifies the energy, filling the screen with intricate choreography and commanding visuals.

JENNIE reportedly initiated the collaboration, having voiced her interest in working with Doechii in an interview with Hits Radio.

Doechii, born Jaylah Hickmon in 1998, first caught attention with "Yucky Blucky Fruitcake" and recently secured a Grammy for Best Rap Album.

JENNIE, who debuted solo in 2018 with "SOLO," continues to extend her influence beyond K-pop.

Genres : Pop,k-pop,

The music video is directed by Cole Bennett

Featured on the album Ruby

15.32% / 0.45%

Modest disclaimer: We don’t claim to be exhaustive. It’s possible you won’t find a title you expected to see on this list. Sorry about that — these things happen.

ABOUT ASIAN POP

Introduction and Definitions

Asian Pop in the 2020s represents a fusion of modernity with cultural authenticity, employing advanced production techniques to appeal to audiences worldwide. It encompasses an eclectic mix of popular music genres from East, Southeast, and beyond.

Key genres include:

• K-pop (South Korea): Integrates elements of dance-pop, hip-hop, and R&B.
• J-pop (Japan): Features sub-styles like Shibuya-kei, city pop, and idol pop.
• P-pop (Philippines): Combines K-pop influences with local R&B and ballad traditions.
• V-pop (Vietnam): Blends traditional ballads with contemporary pop aesthetics.
• T-pop (Thailand): Merges local sounds with modern rhythms.
• I-pop (Indonesia): Incorporates traditional pop (dangdut) with global trends.
• M-pop (Malaysia): Fuses pop, R&B, and traditional Malaysian music.
• Mandopop (China): Highlights melodic ballads with R&B and electronic influences.
• Cantopop (Hong Kong): Combines traditional Chinese pop sounds with rock and electronic elements.

Evolution: A Brief History

The 2010s: Foundations and Global Recognition

Asian Pop gained significant traction during the 2010s, with K-pop taking the lead. Groups such as BTS, EXO, and BLACKPINK spearheaded its global success. In 2012, Psy’s “Gangnam Style” made history as the first YouTube video to surpass one billion views, cementing K-pop’s place on the international stage.

South Korean labels like SM Entertainment, YG Entertainment, and JYP Entertainment invested heavily in production, marketing, and global tours.

Meanwhile, Mandopop continued to flourish, in mainland China and Taiwan, with artists such as Jay Chou with his fusion of Western musical elements with traditional Chinese motifs and JJ Lin and his his versatile vocal style, gaining prominence. In Hong Kong, Cantopop saw artists like Eason Chan’s emotionally resonant ballads and Joey Yung polished pop anthems dominate the charts.

J-pop, on the other hand, thrived domestically, with artists like Perfume and Arashi, though it remained predominantly localized.

In Southeast Asia, P-pop began to organize with acts like SB19, formed in the late 2010s, paving the way for a Philippine pop movement.

The 2020s: Diversification and Global Dominance

The 2020s mark the era where Asian Pop solidifies its presence worldwide. Platforms like TikTok accelerate the genre’s growth, turning music challenges into viral sensations.

• K-pop: BTS dominates international charts, becoming the first Korean act to top the Billboard Hot 100 with *Dynamite* in 2020. BLACKPINK expands its reach through collaborations with Dua Lipa, Selena Gomez, and Lady Gaga.
• Mandopop: G.E.M. (Gloria Tang) captivates audiences with her powerful vocals and heartfelt lyrics, while Hua Chenyu brings experimental flair, blending rock and electronic influences into his music.
• Cantopop: AGA introduces contemporary R&B elements, while Mirror, a boy band, energizes the scene with fresh pop compositions and dynamic performances.
• P-pop: SB19 continues to lead, with groups like BINI and BGYO amplifying the genre in Southeast Asia.
• T-pop: Acts such as 4EVE and Trinity innovate by blending K-pop influences with Thai musical elements.
• V-pop: Sơn Tùng M-TP achieves global recognition, bringing Vietnamese music to international audiences.
• I-pop and M-pop: Indonesia and Malaysia develop unique niches that resonate regionally and globally.

Relevant Media to follow the evolution:

• Soompi A leading site for K-pop updates.
• Arama! Japan Covers J-pop news.
• China Music Radar Focuses on Mandopop trends.
• Philippine Star Music Highlights the P-pop scene.
• Zing News A platform for V-pop.
• Thairath Music Tracks T-pop developments.
• Tempo Music Covers I-pop updates.
• The Star Music Highlights M-pop culture.

Melodies, Production, and Labels

Asian Pop features captivating melodies characterized by strong hooks and intricate arrangements. Traditional instrumentation such as the Korean “gayageum”, Vietnamese string instruments, and Indonesian “gamelans” often complement modern sounds, including synthesizers, electronic beats, and electric guitars.

Notable producers:

• Teddy Park (South Korea): Creator behind BLACKPINK’s hits.
• Yasutaka Nakata (Japan): Known for his work with Perfume and Kyary Pamyu Pamyu.
• Gao Xiaosong (China): A key figure in Mandopop.
• Jonathan Manalo (Philippines): Pioneering producer in P-pop.
• Hoàng Touliver (Vietnam): A driving force in modern V-pop.
• Boy Trai (Thailand): Innovator in T-pop production.
• Aizat Amdan (Malaysia): Blends modernity with traditional Malaysian elements.

Key Labels:

• SM Entertainment ( South Korea)
• YG Entertainment (South Korea)
• Avex Group (Japan)
• Star Music (Philippines)
• JYP Entertainment (South Korea)
• MTP Entertainment (Vietnam)
• GMM Grammy (Thailand)
• Musica Studios (Indonesia)
• Universal Music Malaysia (Malaysia)
• Sony Music Asia (Asia)
• Taihe Music Group (China)
• Modern Sky Entertainment (China)
• Emperor Entertainment Group (EEG) (Hong-Kong)
• Media Asia Music (Hong-Kong)

Connections Between Asian Pop and Fashion

Asian Pop intertwines seamlessly with the world of fashion, with music videos serving as showcases for global and regional brands. Artists collaborate with major fashion houses to enhance their image and extend their influence.

Several examples:

• BTS & Louis Vuitton Ambassadors for the luxury brand.
• BLACKPINK & Chanel Members actively representing the brand.
• Kyary Pamyu Pamyu & Moschino A Japanese partnership highlighting bold, creative aesthetics.
• 4EVE (Thailand) & YSL Beauty Thai campaigns emphasizing contemporary style.
• Raisa (Indonesia) & Uniqlo Indonesian promotions showcasing minimalistic design.
• G.E.M. (China) & Gucci The Mandopop star collaborates with Gucci, appearing in campaigns and showcasing the brand’s eclectic luxury designs during live performances.
• Jackson Wang (China) & Fendi As a solo artist and former GOT7 member, Jackson Wang works closely with Fendi, launching exclusive collections and becoming a global ambassador.
• Mirror (Hong Kong) & Burberry The Cantopop boy band partners with Burberry, embodying the brand’s modern aesthetic in promotional campaigns and music videos.
• Joey Yung (Hong Kong) & Dior The Cantopop icon collaborates with Dior, featuring prominently in campaigns and attending exclusive events representing the brand.

ADJACENT GENRES

• k-pop
• folk-pop
• k-pop girl group
• j-pop
• k-pop boy group
• indonesian pop
• j-rock
• idol rock
• 5th gen k-pop
• korean r&b
• j-pixie
• j-rap
• p-pop
• opm
• anime
• indonesian r&b
• japanese alternative rock
• modern rock