Most Famous 2020s Urbano Latino from the Last 60 Days, updated on Jan 8,2025

Most Famous 2020s Urbano Latino  from the Last 90 Days, updated  on Oct 24,2024 on RadioVideo.Music

  • Emerging in the 1990s in Puerto Rico, influenced by Jamaican dancehall, hip-hop, and electronic music, Urbano Latino has grown significantly to become one of the most dominant genres by the 2020s.
  • On RadioVideo.Music, around 600 songs released in the 2020s are tagged “Urbano Latino.” Among them, fifteen have over one hundred fifty million views on YouTube, and four have over one billion.
  • Overall, the 5 most popular tracks are Rosalía’s “Con Altura” (w/ J Balvin), Myke Towers’s “Si Se Da – Remix,” Maluma’s “Hawái,” Black Eyed Peas’s “RITMO (Bad Boys For Life) (w/ J Balvin), Rauw Alejandro’s “Tattoo – Remix” (w/ Camilo).
  • We have listed the 20 “Urbano Latino” songs released in the 2020s, with the highest engagements over the last 60 days.
  • You will find them below in descending order of engagements.

1 . Shakira - Soltera

Shakira's "Soltera" sashays onto the scene with pop-reggaetón flair and a celebratory swagger, fully aligned with her recent thematic pivot.

The track beams like a neon sign in a Miami nightclub, unapologetically prioritizing self-liberation and the joys of singlehood over tired breakup narratives.

The production leans into rhythmic Latin beats, ensuring it pulsates across club floors from Spain to Peru.

The accompanying video, set in the raucous LIV Miami, pairs Shakira with a glitzy ensemble including Anitta and Danna Paola, cementing the song's festival-like vibe.

The final moments, where a chorus chants “Se pasa rico soltera,” give it an anthemic, communal twist, uniting women in a cheeky mantra of empowerment.

Charting decently across platforms like Spotify and YouTube, its success shows a broad yet measured resonance among listeners worldwide.

Despite its catchy appeal, one might notice a somewhat predictable approach, relying on reggaetón tropes that Shakira has mastered but rarely bends or reinvents here.

Still, the track rides high on its energy rather than innovation, serving as a solid, if safe, addition to her expansive catalog.

Genres : R&B, Hip Hop, Jazz,disco, freestyle, funk, minneapolis sound, new jack swing, quiet storm, rock drums, urban contemporary, , urbano latino

The music video is directed by Jaume de la Iguana

>> Lyrics >> More by the same : Website

109.97% / -1.15%

2 . Feid & Maisak - Se Me Olvida

Feid and Maisak reflect on post-breakup pain in "Se Me Olvida," a track woven with melodic reggaeton beats and urban romance. Regret, nostalgia, and bittersweet acceptance blend in a narrative of love lost but not forgotten, resonating with Latin pop's emotive core.

Genres : Pop, Latin,colombian pop, pop reggaeton, reggaeton, reggaeton colombiano, trap latino, urbano latino

The music video is directed by Sebastian Sánchez, Fdave

>> Lyrics >> More by the same : Website

61.25% / 1.30%

3 . Xavi - La Diabla

Produced by Ernesto Fernández, "La Diabla" blends Mexican regional and urban sounds, climbing from Billboard's Hot 100 debut to Mexico Songs' top spot for 13 weeks. Its seductive lyrics, promising luxury brands like Dior and Fendi, epitomize passionate yet enigmatic allure.

Genres : Latin,sad sierreno, urbano latino

The music video is directed by Hector Toro

>> Lyrics >> More by the same : Website

7.09% / 1.12%

4 . Feid & Atl Jacob - Luna

Feid's "Luna", born from a sleepless night in Madrid, plunges listeners into the anguish of heartbreak. Merging reggaeton with the ethereal mood of a Madrid moonlit sky, the song's production by ATL Jacob and Hendrix Smoke marries Feid's vulnerability with trap-inspired rhythms. Feid's protagonist watches the moon, lost in thought, contemplating where it all went wrong, making "Luna" a haunting exploration of lost connection and emotional closure.

Genres : Pop, Latin,colombian pop, pop reggaeton, reggaeton, reggaeton colombiano, trap latino, urbano latino,

The music video is directed by Sebastián Sánchez

Featured on the album Ferxxocalipsis (ep)

>> Lyrics >> More by the same : Website

19.41% / 2.42%

5 . Mesita & Nicki Nicoleemiliatiago Pzk - Una Foto [Remix]

Mesita recruits Nicki Nicole, Emilia, and Tiago PZK for this extended remix. With Rxdri Molina's production, themes of intimacy and luxury intertwine as Nicki opens with sultry lyrics, and Emilia reflects on past collaborations, creating a multi-faceted urban narrative.

Genres : Hip Hop, Latin, R&B,rap uruguayo, argentine hip hop, r&b argentino, trap argentino, trap latino, urbano latino, pop argentino

>> Lyrics

8.89% / 1.42%

6 . Karol G - Si Antes Te Hubiera Conocido

Intertwining a melancholic reggaeton beat, Karol G's "Si Antes Te Hubiera Conocido" explores the bittersweet emotions of regret and missed love opportunities. Produced by Ovy on the Drums, the song imagines a world where love is found earlier in life, longing for deeper connections. Karol G contemplates how timing could have altered the course of love, creating an intimate emotional landscape centered around missed possibilities and romantic fantasies.

Genres : Latin,reggaeton, reggaeton colombiano, urbano latino

The music video is directed by Pedro Artola

Featured on the album Mañana Será Bonito

>> Lyrics >> More by the same : Website

18.70% / 1.79%

7 . Arcángel & Grupo Frontera - Alv

Merging Latin urban and Mexican norteña styles, "ALV" by Arcángel and Grupo Frontera weaves together themes of resilience and empowerment after heartbreak. The title, an acronym for "A La Verga," reflects the protagonist's defiant stance following emotional turmoil. As Arcángel delves into urban reggaeton influences, Grupo Frontera infuses the track with regional Mexican flair, creating a powerful fusion of sound that amplifies the sentiment of liberation.

Genres : Hip Hop, Latin,latin hip hop, reggaeton, trap latino, urbano latino, musica chihuahuense

>> Lyrics >> More by the same : Website

10.13% / 1.42%

8 . Boza & Elena Rose - Orion

Using the constellation of Orion as a metaphor, Boza and Elena Rose paint a lyrical canvas of attraction and vulnerability in "Orion". Their duet navigates the tentative steps of a budding relationship, with both artists balancing feelings of desire and caution. Elena Rose's delicate yet determined vocals complement Boza's invitation to surrender to love's gravitational pull, while producers Daramola and Irving Manuel Quintero Valdez weave reggaeton and Latin pop influences to create a cosmic soundscape.

Genres : Pop, R&B, Latin,panamanian pop, reggaeton, urbano latino, r&b en espanol

>> Lyrics >> More by the same : Website

25.98% / 2.25%

9 . Maluma - Sobrio

Maluma's "Sobrio" taps into the aftermath of a night of intoxication, as the protagonist confesses unresolved emotions to an ex-lover. Over a backdrop of reggaeton rhythms and pop sensibilities, Maluma's vocals oscillate between vulnerability and remorse, creating a melancholic yet seductive atmosphere. Directed by Jessy Terrero, the music video further emphasizes the protagonist's vulnerability as he battles with expressing his feelings while sober.

Genres : Pop, Latin,latin pop, reggaeton, reggaeton colombiano, trap latino, urbano latino

The music video is directed by Jessy Terrero

Featured on the album The Love & Sex Tape

>> Lyrics >> More by the same : Website

3.86% / 0.50%

10 . Izaak & Jhaycoanuel Aa - Bby Boo [Remix]

In "BBY BOO [Remix]", iZaak joins forces with Jhayco and Anuel AA to rework the romantic intensity of his original track. Over pulsating reggaeton beats laced with trap influences, the remix tackles the tension between love, possession, and jealousy. The artists reflect on the struggles of maintaining passion and control in a relationship, contrasting urban street culture with lavish lifestyles, while producers Dímelo Flow and BK amplify the energy through modern reggaeton sounds.

Genres : Latin,reggaeton flow, trap latino, urbano latino, reggaeton, trap boricua

The music video is directed by Fernando Lugo

>> Lyrics >> More by the same : Website

12.03% / 1.36%

11 . Rvssian & Rauw Alejandroayra Starr - Santa

"Santa" is a sultry fusion of reggaeton and afrobeat, where Puerto Rican reggaeton sensation Rauw Alejandro joins forces with Nigerian afrobeat star Ayra Starr under the production guidance of Rvssian. The song plays on the dichotomy between innocence and temptation, with contrasting imagery of "Santa" and "diabla." The sensual beats and seamless blend of Latin and African influences make this track an intense exploration of desire and intimacy.

Genres : R&B, Pop, Latin,reggaeton, trap latino, urbano latino, puerto rican pop, afrobeats

The music video is directed by Saint

>> Lyrics >> More by the same : Website

14.74% / 1.80%

12 . Cris Mj, Floyymenor, Louki - Después De La Una

“Después De La Una” skips through hazy reggaeton beats, almost as if it's recounting a night blurred by neon and bad decisions.

Spearheaded by Cris MJ and FloyyMenor, with Louki's production quirks gleaming in the background, it releases itself unapologetically into the glittery chaos of synth-heavy nightlife.

The lyrics drip with references to Karol G and Natti Natasha, name-dropping their way into the genre's cultural zeitgeist.

Measured by chart analytics, it nabs the top spot in Chile and lands just outside the gates of the U.S. Hot 100, proving its ability to flirt with global appeal.

Its refrain lingers on relationship nuances—embracing a recurring urgency that mirrors the intensity of Cris MJ's 2022 hit, “Una Noche En Medellín.”

Produced by Retumblica and Louki, the track flexes polished reggaeton mechanics, though some argue it lacks experimental ambition.

The music video, published on Cris MJ's YouTube channel, amplifies its nightlife themes, packaging fleeting rendezvous and reckless glamour in high-def sequences curated by Javi Rivas.

Whether it's bold or predictable, the track thrives among reggaeton's increasingly theatrical canon, staking its claim one club anthem at a time.

Genres : Latin,mambo chileno, trap latino, urbano chileno, urbano latino, reggaeton chileno,

>> Lyrics >> More by the same : Website

64.39% / 0.55%

13 . Myke Towers - Si Se Da - Remix

Myke Towers enlists Farruko, Arcángel, Sech, and Zion for "Si Se Da [Remix]", a reggaeton banger that explores fleeting romance and seduction. The remix amps up the energy, blending trap and reggaeton beats, while each artist adds their unique vocal style to the narrative of passionate, no-strings-attached encounters. Produced by Montana The Producer, the remix expands on the original's themes of desire and momentary love, creating a dynamic interplay of voices that maintain the urban allure central to the genre.

Genres : Hip Hop, Pop, Latin,reggaeton, trap latino, urbano latino, latin hip hop, panamanian pop

The music video is directed by Fernando Lugo

>> Lyrics >> More by the same : Website

1.27% / 0.22%

14 . Myke Towers & Benny Blanco - Degenere

Puerto Rican powerhouse Myke Towers links up with American hitmaker Benny Blanco to create “Degenere,” an electrifying trip built on a dizzying 194.1 bpm tempo.

With its chaotic gabber-like energy and F# minor key, the track feels like a nightclub fable on steroids—short, intense, and utterly relentless.

The 2:11 runtime leaves no room for filler, delivering a tightly compressed burst of adrenaline that lands squarely in the heart of contemporary electronic/pop fervor.

Its 4/4 rhythm and genre-blurring composition make it a standout in playlists like Viva Latino and New Music Friday, though it's hard to tell if its mainstream appeal outweighs its industrial rawness.

Between dynamic shifts and a relentless pace, the song's structure doesn't merely suggest chaos but embodies it, pulling listeners in like a self-contained cyclone.

The lyric and official music videos build on this energy, presenting sharply edited visuals that sync surprisingly well with a soundscape that could easily veer into the overly frenetic.

No doubt designed for Spotify rotation rather than radio airplay, the track balances between niche aesthetic and mass-market sensibility—blurring the line without ever fully committing to either.

Genres : Pop, Latin,reggaeton, trap latino, urbano latino, pop

>> Lyrics >> More by the same : Website

165.13% / -11.04%

15 . Bad Bunny - Ojitos Lindos

In "Ojitos Lindos", Bad Bunny collaborates with Colombian group Bomba Estéreo to craft a love song that blends reggaeton with cumbia and psychedelic influences. The song's dreamy narrative focuses on longing and intimacy, celebrating the beauty of a partner's eyes. Produced by Tainy, La Paciencia, and Mvsis, this track beautifully merges Latin urban music with the tropical-electronic fusion that Bomba Estéreo is known for. Its inclusion in FIFA 23 introduced the song to an even broader international audience.

Genres : Latin, Rock,reggaeton, trap latino, urbano latino, cumbia, latin alternative, latin rock, pop electronico, tropical alternativo

The music video is directed by Stillz

Featured on the album Un Verano Sin Ti

>> Lyrics >> More by the same : Website

6.03% / 0.80%

16 . Feid - Sorry 4 That Much

In "Sorry 4 That Much", Feid lays bare the emotional aftermath of a toxic relationship. Produced by Jowan, the song balances Feid's signature reggaeton beat with raw, unfiltered reflections on betrayal and recovery. The chorus, proclaiming that the protagonist feels "better without you," encapsulates a journey of self-healing, where moving on becomes an act of emotional survival. Feid's storytelling blends regret with newfound strength in this poignant break-up anthem.

Genres : Pop, Latin,colombian pop, pop reggaeton, reggaeton, reggaeton colombiano, trap latino, urbano latino

The music video is directed by Sebastian Sánchez

>> Lyrics >> More by the same : Website

24.22% / 1.62%

17 . Beéle - Frente Al Mar

"Frente Al Mar" by Beéle exudes a tantalizing mix of Latin Urban and Pop, pairing pulsating Caribbean rhythms with themes of romantic yearning along the shoreline.

The production, led by Alejandro Jiménez, layers Afrobeat influences with breezy, tropical undercurrents that never feel overwrought.

The lyrics tread familiar territory, but the setting by the sea adds a dreamy intimacy that resonates with Beéle's crooning vocal delivery.

Though the track flirts with predictable pop structures, Beéle's knack for blending genres keeps it from sinking into monotony.

The official video, available online, amplifies the coastal mood, crafting visuals that stretch beyond mere tourist postcard aesthetics.

As a standalone single, it marks another step in Beéle's exploration of fusing global and regional sounds without losing his stylistic footprints.

Genres : Latin,reggaeton colombiano, trap latino, urbano latino

The music video is directed by Rodrigo

>> Lyrics >> More by the same : Website

97.40% / -1.88%

18 . Rauw Alejandro - Diluvio

"Diluvio" by Rauw Alejandro is a sensual ode to passion, where the reggaeton star uses the metaphor of a deluge to describe the intensity of a romantic encounter. The song's blend of reggaeton and electronic beats creates a hypnotic atmosphere, ideal for its sultry theme. Rauw's vocal performance at the 2024 MTV VMAs, where he performed "Diluvio", further emphasized the song's seductive undertones, with its choreography mirroring the song's lyrical exploration of overwhelming desire and intimate connection.

Genres : Pop, Latin,puerto rican pop, reggaeton, trap latino, urbano latino

The music video is directed by Martin Seipel & El Zorro

Featured on the album Playa Saturno

>> Lyrics >> More by the same : Website

11.13% / 1.46%

19 . Luck Ra & Khea - Hola Perdida

"Hola Perdida" arrives as an emotionally-charged collaboration between Luck Ra and KHEA, blending trap beats with the infectious grooves of cumbia and cuarteto.

Its lyrical narrative meditates on the bittersweet sting of lost love, weaving in nostalgic callbacks to fleeting moments of connection.

A haunting piano riff sets the tone, while both artists deliver vocals brimming with raw intensity and vulnerability.

The production, spearheaded by Ramky, Renzo Luca, and Juan Giménez Kuj, layers sparkling rhythms over melancholic undertones, creating a dynamic tension that mirrors the complexities of heartbreak.

There's a deliberate contrast between the modern trap elements and the folkloric nods to Argentine musical traditions, offering a rhythmic duality that feels both grounded and fresh.

Released under Sony Music in January 2024, the song emerges as a reflective piece, its ache amplified by a minimalist yet evocative video easily accessible on YouTube.

Whether through its poignant storytelling or genre-blending soundscape, "Hola Perdida" lures listeners into a space where contemporary chaos meets quiet yearning.

Genres : Hip Hop, Latin,trap argentino, trap triste, argentine hip hop, trap latino, urbano latino

The music video is directed by Juan Giménez Kuj

>> Lyrics >> More by the same : Website

8.60% / 1.75%

20 . Brytiago & Anuel Aa - Kilerito

A September 2023 reggaeton-trap hybrid, "Kilerito" merges explicit themes of luxury, sexuality, and street life with cultural nods to figures like Pablo Escobar and Mario. The lyrics juxtapose intimate metaphors and braggadocious imagery, while the production fuses rhythmic reggaeton beats with trap's characteristic intensity. Released amid references to popular culture and brands, the song highlights the provocative energy emblematic of both artists' repertoires.

Genres : Latin,reggaeton, trap latino, urbano latino, reggaeton flow, trap boricua

The music video is directed by José Emilio Sagaró

>> Lyrics >> More by the same : Website

47.07% / -1.54%

ABOUT URBANO LATINO

Urbano Latino: Music and Words

The Music

Urbano Latino is a broad musical genre encompassing various styles rooted in Latin cultures, primarily reggaetón, Latin trap, música tropical, and cumbia. Each of these sub-genres carries unique rhythmic elements and cultural significance.

  • Reggaetón: A blend of reggae, hip-hop, and Latin music, characterized by syncopated rhythms, popularized in the 2000s by artists like Daddy Yankee.
  • Latin trap: The Latin interpretation of American trap music, defined by slower, darker rhythms, championed by artists like Bad Bunny and Anuel AA.
  • Música tropical: Includes salsa and merengue, evolving to incorporate electronic and hip-hop elements, often in collaboration with urban artists.

The sonic framework of Urbano Latino revolves around catchy melodies and distinctive, syncopated rhythms layered over deep bass lines. Drum machines, such as the iconic Roland TR-808, synthesizers, and samples of traditional Latin percussion infuse the genre with its unmistakable sound.

The genre’s production is guided by some of the most innovative producers who skillfully merge contemporary trap, pop, and electronic elements while preserving a distinctly Latin rhythmic foundation. Leading producers in the Urbano Latino movement include among others:

  • Tainy: A reggaetón/trap producer known for collaborations with Bad Bunny, J Balvin, and Cardi B.
  • Sky Rompiendo: A Colombian producer behind many J Balvin hits, influential in shaping the genre’s global appeal.
  • Chris Jedi: Recognized for his work with Anuel AA and Ozuna, bringing a fusion of reggaetón and pop.
  • Ovy on the Drums: A Colombian producer who worked with Karol G and Paulo Londra, adding a pop sensibility to Urbano Latino.
  • Dímelo Flow: A Panamanian producer behind several hits for Sech and other prominent reggaetón artists.
  • Bizarrap: An Argentine producer famous for his “Music Sessions,” a series of freestyles and collaborations with Latin trap and rap artists, hugely popular on YouTube.

    The Words

    The lyrical content of Urbano Latino often explores themes such as partying, love, desire, as well as social issues like class struggle, life in urban neighborhoods, and street culture. A shift toward more emotional and romantic themes has emerged in recent years, particularly with the rise of romantic reggaetón. This sub-genre focuses on the intricacies of love, its joys, and challenges, diverging from the more provocative or festive tone of traditional reggaetón.

    “Dákiti” by Bad Bunny & Jhay Cortez showcases a mix of flirtation and emotional vulnerability, capturing a softer side
    “Baby, ya yo me enteré, se nota cuando me ves
    Ahí donde no has llegao’ sabes que yo te llevaré”

    The romantic reggaetón wave, which gained prominence in the 2020s, brings the genre to a wider, more international audience, with its focus on heartfelt emotions and love stories.

    “China” by Anuel AA, Daddy Yankee, Karol G, Ozuna, and J Balvin also touch on this theme
    “Ella es una estrella, una diva
    Los novios la odian, no quieren que siga”

    Urbano Latino: Further Information

    Several media platforms track the evolution of Urbano Latino, as well as its connections to visual art and pop culture. These platforms feature interviews, documentaries, and cultural analyses that dive deep into the genre’s development. A few examples among many :

    • Billboard Latin: A section of the renowned magazine focused on Latin music trends and artist news.
    • Remezcla: An online media platform dedicated to Latino-American culture, including music, art, and fashion.
    • Los 40: A Spanish radio station with a dedicated Urbano Latino section, influential across Spain and Latin America.
    • Urbano Latino: 10 Record Labels

      Here are the top labels shaping the Urbano Latino scene:

      • Universal Music Latin Entertainment: One of the largest Latin music divisions, representing top-tier artists across genres.
      • Sony Music Latin: A major player in the Latin music industry, managing a diverse roster of Latin pop, reggaetón, and tropical acts.
      • Warner Music Latina: The Latin branch of Warner Music, promoting influential Latin artists in various genres.
      • Rimas Entertainment: An independent label that manages key Urbano Latino artists like Bad Bunny.
      • Rich Music LTD: A label known for its focus on Latin urban music, working with artists such as Sech.
      • Pina Records: A well-established reggaetón-focused label, home to artists like Daddy Yankee and Natti Natasha.
      • Dimelo Vi: A reggaetón and Latin trap label, managing hitmakers like Ozuna.
      • Hear This Music Specializes in urban Latin music, co-founded by reggaetón artist DJ Luian.
      • La Industria Inc A growing label known for nurturing upcoming Latin talent and collaborating with top artists.
      • WK Records An independent label supporting emerging and established Latin urban artists.

      Urbano Latino: Fashion Collabs

      Urbano Latino maintains a close relationship with the fashion world. Artists frequently collaborate with major brands, further blurring the lines between music and fashion. A few examples among many of partnerships that have introduced iconic streetwear pieces to the global market:

      • Bad Bunny x
      • Adidas: Bad Bunny’s collaboration with Adidas has produced highly sought-after sneaker collections.
      • J Balvin x
      • Nike: J Balvin has released several collaborations with Nike, including the popular Air Jordan 1 in streetwear culture.
      • Karol G x
      • Kappa: A partnership between Karol G and the Italian brand Kappa has fused streetwear aesthetics with reggaetón.

ADJACENT GENRES

  • trap latino
  • reggaeton
  • latin pop
  • reggaeton flow
  • latin hip hop
  • colombian pop
  • trap argentino
  • puerto rican pop
  • trap boricua
  • rap latina
  • trap triste
  • pop reggaeton
  • pop venezolano
  • latin viral pop
  • urbano espanol
  • bachata
  • rap dominicano

Comments are closed.