• Emerging in the 1990s in Puerto Rico, influenced by Jamaican dancehall, hip-hop, and electronic music, Urbano Latino has grown significantly to become one of the most dominant genres by the 2020s.
• On RadioVideo.Music, around 600 songs released in the 2020s are tagged “Urbano Latino.” Among them, fifteen have over one hundred fifty million views on YouTube, and four have over one billion.
• Overall, the 5 most popular tracks are Rosalía’s “Con Altura” (w/ J Balvin), Myke Towers’s “Si Se Da – Remix,” Maluma’s “Hawái,” Black Eyed Peas’s “RITMO (Bad Boys For Life) (w/ J Balvin), Rauw Alejandro’s “Tattoo – Remix” (w/ Camilo).
• We have listed the 20 “Urbano Latino” songs released in the 2020s, with the highest engagements over the last 30 days.
• You will find them below in descending order of engagements.

1 . Bad Bunny - Baile Inolvidable

"Baile Inolvidable" channels Bad Bunny's affinity for reinvention, this time stepping into the world of salsa. Released as the third single from his sixth solo studio album, the track dances through themes of love and nostalgia while saluting Puerto Rico's cultural roots.

Jacobo Morales lends his voice to a spoken interlude, adding layers to the song's reflective tone.

The music video places Bad Bunny onstage, seamlessly shifting between singing and joining others in salsa steps.

The music video is directed by Jacobo Morales

>> Lyrics >> More by the same : Website

262.41% / -20.62%

2 . Beéle, Ovy On The Drums - Mi Refe

Threading light reggaeton through a tropical groove, "Mi Refe" spins a tale of charm and allure as Beéle serenades his muse with melodic devotion. His velvety delivery glides over Ovy On The Drums' laid-back production, where gentle percussion and airy synths build an atmosphere of island-infused romance. Spanish lyricism sets the stage for a flirtatious exchange, mapping the nuances of admiration with a sultry ease that leans into Latin pop's breezy, rhythmic cadence.

The music video is directed by Rafa Arcaute

>> Lyrics >> More by the same : Website

246.27% / -11.14%

3 . Rauw Alejandro & Romeo Santos - Khé?

"Khé?" brings Puerto Rican artist Rauw Alejandro and American singer Romeo Santos together in a track that merges pop and R&B with touches of reggaeton and bachata.

Released on December 5, 2024, as the fifth single from Alejandro's album "Cosa Nuestra," the song's title plays on the Spanish "¿Qué?" meaning "What?" in English.

The black-and-white lyric video, out since November 15, 2024, alternates between Alejandro performing with colleagues and Santos engaged in a duet with a woman.

The track reaches number 60 on the US Billboard Hot 100, earning Platinum certification in Mexico and Gold in Spain.

Rauw Alejandro, born Raúl Alejandro Ocasio Ruiz in 1993, works in Latin pop and reggaeton, while Romeo Santos, originally Anthony Santos, gained prominence with bachata and as Aventura's frontman.

Genres : Latin, Hip Hop, Pop,puerto rican pop, reggaeton, trap latino, urbano latino, bachata, latin hip hop, latin pop

The music video is directed by Martin Seipel & El Zorro

>> Lyrics >> More by the same : Website

97.53% / -3.16%

4 . Xavi - La Diabla

Produced by Ernesto Fernández, "La Diabla" blends Mexican regional and urban sounds, climbing from Billboard's Hot 100 debut to Mexico Songs' top spot for 13 weeks. Its seductive lyrics, promising luxury brands like Dior and Fendi, epitomize passionate yet enigmatic allure.

Genres : Latin,sad sierreno, urbano latino

The music video is directed by Hector Toro

>> Lyrics >> More by the same : Website

6.03% / 0.47%

5 . Mesita & Nicki Nicoleemiliatiago Pzk - Una Foto [Remix]

Mesita recruits Nicki Nicole, Emilia, and Tiago PZK for this extended remix. With Rxdri Molina's production, themes of intimacy and luxury intertwine as Nicki opens with sultry lyrics, and Emilia reflects on past collaborations, creating a multi-faceted urban narrative.

Genres : Hip Hop, Latin, R&B,rap uruguayo, argentine hip hop, r&b argentino, trap argentino, trap latino, urbano latino, pop argentino

The music video is directed by Federico Cabred

>> Lyrics

7.24% / 0.44%

6 . Feid & Maisak - Se Me Olvida

Feid and Maisak reflect on post-breakup pain in "Se Me Olvida," a track woven with melodic reggaeton beats and urban romance. Regret, nostalgia, and bittersweet acceptance blend in a narrative of love lost but not forgotten, resonating with Latin pop's emotive core.

Genres : Pop, Latin,colombian pop, pop reggaeton, reggaeton, reggaeton colombiano, trap latino, urbano latino

The music video is directed by Sebastian Sánchez, Fdave

>> Lyrics >> More by the same : Website

24.71% / 1.17%

7 . Karol G - Tqg

"TQG" brings together Karol G and Shakira in a track laced with defiance and lyrical barbs. Released on February 24, 2023, as the fifth single from "Mañana Será Bonito," the title abbreviates "Te Quedé Grande" ("Too big for you").

The song debuts at number seven on the US Billboard Hot 100, securing Karol G's first and Shakira's sixth top-ten entry. It earns a Guinness World Record as the highest-charting female Spanish-language track on the chart.

At the 24th Latin Grammy Awards, "TQG" wins Best Urban Fusion/Performance and garners nominations for Song of the Year and Best Urban Song.

Its music video, drawing inspiration from "The Truman Show" (1998), places the singers in striking, surreal scenarios.

The music video is directed by Pedro Artola

>> Lyrics >> More by the same : Website

3.50% / 0.32%

8 . Karol G, Feid, DFZM - +57 (w/ Ovy On The Drums, J Balvin, Maluma, Ryan Castro, Blessd)

"+57" brings together an all-Colombian lineup to pay tribute to the country's music scene, weaving a reggaeton rhythm with themes of freedom and desire.

Produced by Ovy On The Drums and co-written by the featured artists alongside Keityn, the track unfolds in a collaborative studio setting, as seen in the music video.

Controversy arises when a lyric referencing "fourteen" sparks backlash, prompting a change to "eighteen" and an apology from Karol G.

The song makes its mark on the Billboard Hot 100 and earns a Latin Grammy winner another chart-topping moment.

Genres : Pop, Latin,reggaeton, reggaeton colombiano, urbano latino, colombian pop, pop reggaeton, trap latino, latin pop, trap colombiano

>> Lyrics >> More by the same : Website

40.67% / 1.46%

9 . Shakira - Soltera

Shakira's "Soltera" sashays onto the scene with pop-reggaetón flair and a celebratory swagger, fully aligned with her recent thematic pivot.

The track beams like a neon sign in a Miami nightclub, unapologetically prioritizing self-liberation and the joys of singlehood over tired breakup narratives.

The production leans into rhythmic Latin beats, ensuring it pulsates across club floors from Spain to Peru.

The accompanying video, set in the raucous LIV Miami, pairs Shakira with a glitzy ensemble including Anitta and Danna Paola, cementing the song's festival-like vibe.

The final moments, where a chorus chants “Se pasa rico soltera,” give it an anthemic, communal twist, uniting women in a cheeky mantra of empowerment.

Charting decently across platforms like Spotify and YouTube, its success shows a broad yet measured resonance among listeners worldwide.

Despite its catchy appeal, one might notice a somewhat predictable approach, relying on reggaetón tropes that Shakira has mastered but rarely bends or reinvents here.

Still, the track rides high on its energy rather than innovation, serving as a solid, if safe, addition to her expansive catalog.

Genres : R&B, Hip Hop, Jazz,disco, freestyle, funk, minneapolis sound, new jack swing, quiet storm, rock drums, urban contemporary, , urbano latino

The music video is directed by Jaume de la Iguana

>> Lyrics >> More by the same : Website

31.33% / 0.92%

10 . Feid & Atl Jacob - Luna

Feid's "Luna", born from a sleepless night in Madrid, plunges listeners into the anguish of heartbreak. Merging reggaeton with the ethereal mood of a Madrid moonlit sky, the song's production by ATL Jacob and Hendrix Smoke marries Feid's vulnerability with trap-inspired rhythms. Feid's protagonist watches the moon, lost in thought, contemplating where it all went wrong, making "Luna" a haunting exploration of lost connection and emotional closure.

Genres : Pop, Latin,colombian pop, pop reggaeton, reggaeton, reggaeton colombiano, trap latino, urbano latino,

The music video is directed by Sebastián Sánchez

Featured on the album Ferxxocalipsis (ep)

>> Lyrics >> More by the same : Website

15.23% / 1.12%

11 . Karol G - Provenza

"Provenza" merges afro-beat rhythms with reggaeton, carried by Karol G's unmistakable cadence.

Written with Keityn and Ovy on the Drums, the track glides over a D♭ major key at 111 beats per minute.

Released as the lead single from *Mañana Será Bonito*, it debuts at number 36 on the US Billboard Hot 100, later peaking at 25—the highest placement for a Spanish-language song by a female soloist at the time.

The video, shot on Lanzarote, mirrors the track's sun-drenched allure.

Nominated for Record and Song of the Year at the Latin Grammys, it earns a multi-platinum certification from the RIAA.

The IFPI lists it as the twentieth best-selling global single of 2022 with 920 million subscription stream equivalents.

The music video is directed by Pedro Artola

>> Lyrics >> More by the same : Website

2.90% / 0.27%

12 . Bad Bunny - Dákiti

"Dákiti" merges reggaeton and Latin trap, with Bad Bunny and Jhay Cortez delivering a hypnotic, bass-driven production.

Released as the lead single from "El Último Tour Del Mundo" on October 30, 2020, it takes its name from a beach in San Juan, Puerto Rico.

The track makes history as the first Latin song to top the Billboard Global 200 and Billboard Global Excl. U.S. charts simultaneously, while on the Billboard Hot 100, it peaks at number five.

The video, featuring underwater sequences and neon-lit shorelines, visually mirrors the song's atmospheric sound.

Bad Bunny, a Grammy-winning artist, navigates Latin trap, reggaeton, and beyond, collaborating with major figures across the industry.

The music video is directed by Stillz

>> Lyrics >> More by the same : Website

1.66% / 0.15%

13 . Maluma - Sobrio

Maluma's "Sobrio" taps into the aftermath of a night of intoxication, as the protagonist confesses unresolved emotions to an ex-lover. Over a backdrop of reggaeton rhythms and pop sensibilities, Maluma's vocals oscillate between vulnerability and remorse, creating a melancholic yet seductive atmosphere. Directed by Jessy Terrero, the music video further emphasizes the protagonist's vulnerability as he battles with expressing his feelings while sober.

Genres : Pop, Latin,latin pop, reggaeton, reggaeton colombiano, trap latino, urbano latino

The music video is directed by Jessy Terrero

Featured on the album The Love & Sex Tape

>> Lyrics >> More by the same : Website

3.82% / 0.34%

14 . Beéle - Morena

"Morena" by Beéle is an intoxicating blend of reggaeton and Afrobeat influences, paying tribute to the allure of a captivating woman. Set to tropical rhythms, Beéle weaves metaphors comparing the protagonist's beauty to natural elements like the Cabo de la Vela and cinnamon water. The song's breezy, yet passionate feel evokes an island romance, where admiration and desire intertwine. Beéle's smooth delivery elevates the song's sensuality, cementing it as a standout in his growing discography of tropical hits.

Genres : Latin,reggaeton colombiano, trap latino, urbano latino

The music video is directed by Cristian Saumeth

>> Lyrics >> More by the same : Website

29.38% / 2.54%

15 . Boza & Elena Rose - Orion

Using the constellation of Orion as a metaphor, Boza and Elena Rose paint a lyrical canvas of attraction and vulnerability in "Orion". Their duet navigates the tentative steps of a budding relationship, with both artists balancing feelings of desire and caution. Elena Rose's delicate yet determined vocals complement Boza's invitation to surrender to love's gravitational pull, while producers Daramola and Irving Manuel Quintero Valdez weave reggaeton and Latin pop influences to create a cosmic soundscape.

Genres : Pop, R&B, Latin,panamanian pop, reggaeton, urbano latino, r&b en espanol

>> Lyrics >> More by the same : Website

18.99% / 1.59%

16 . Beéle - Frente Al Mar

"Frente Al Mar" by Beéle exudes a tantalizing mix of Latin Urban and Pop, pairing pulsating Caribbean rhythms with themes of romantic yearning along the shoreline.

The production, led by Alejandro Jiménez, layers Afrobeat influences with breezy, tropical undercurrents that never feel overwrought.

The lyrics tread familiar territory, but the setting by the sea adds a dreamy intimacy that resonates with Beéle's crooning vocal delivery.

Though the track flirts with predictable pop structures, Beéle's knack for blending genres keeps it from sinking into monotony.

The official video, available online, amplifies the coastal mood, crafting visuals that stretch beyond mere tourist postcard aesthetics.

As a standalone single, it marks another step in Beéle's exploration of fusing global and regional sounds without losing his stylistic footprints.

Genres : Latin,reggaeton colombiano, trap latino, urbano latino

The music video is directed by Rodrigo

>> Lyrics >> More by the same : Website

47.26% / 3.73%

17 . Danny Ocean & Kapo - Imagínate

Blending Latin pop and reggaeton, "Imagínate" brings Danny Ocean and Kapo together in a collaboration released on November 7, 2024.

Composed by Ocean, Kapo, Abraham Olaye "Daramola," and Carlos Santander "Santander," the song revolves around romance and tropical escapism.

Caribbean rhythms permeate the production, drawing from Ocean's Venezuelan roots.

The official music video premieres alongside the track.

Ocean, originally from Caracas, has released albums such as "54 + 1" (2019) and "@dannocean" (2022).

His collaborations span artists like Alejandro Sanz and TINI.

His partnership with Kapo continues his pattern of teaming up within the Latin music scene.

Genres : Latin,pop venezolano, reggaeton, trap latino, urbano latino,

The music video is directed by Willy Rodriguez

>> Lyrics

76.42% / 1.85%

18 . Karol G - Si Antes Te Hubiera Conocido

Intertwining a melancholic reggaeton beat, Karol G's "Si Antes Te Hubiera Conocido" explores the bittersweet emotions of regret and missed love opportunities. Produced by Ovy on the Drums, the song imagines a world where love is found earlier in life, longing for deeper connections. Karol G contemplates how timing could have altered the course of love, creating an intimate emotional landscape centered around missed possibilities and romantic fantasies.

Genres : Latin,reggaeton, reggaeton colombiano, urbano latino

The music video is directed by Pedro Artola

Featured on the album Mañana Será Bonito

>> Lyrics >> More by the same : Website

10.15% / 0.56%

19 . Bad Bunny - Moscow Mule

"Moscow Mule" sees Bad Bunny slipping into reggaeton's intoxicating embrace, narrating a night fueled by alcohol and lust, where two Moscow Mules blur the lines between impulse and desire.

The music video layers on the fantasy, casting him as a merman adrift in surreal waters.

The track surges to number 4 on the US Billboard Hot 100, reinforcing the album "Un Verano Sin Ti," the first Spanish-language record nominated for a Grammy's Album of the Year.

The music video is directed by Stillz

>> Lyrics >> More by the same : Website

3.56% / 0.37%

20 . Bad Bunny - Ojitos Lindos

In "Ojitos Lindos", Bad Bunny collaborates with Colombian group Bomba Estéreo to craft a love song that blends reggaeton with cumbia and psychedelic influences. The song's dreamy narrative focuses on longing and intimacy, celebrating the beauty of a partner's eyes. Produced by Tainy, La Paciencia, and Mvsis, this track beautifully merges Latin urban music with the tropical-electronic fusion that Bomba Estéreo is known for. Its inclusion in FIFA 23 introduced the song to an even broader international audience.

Genres : Latin, Rock,reggaeton, trap latino, urbano latino, cumbia, latin alternative, latin rock, pop electronico, tropical alternativo

The music video is directed by Stillz

Featured on the album Un Verano Sin Ti

>> Lyrics >> More by the same : Website

6.52% / 0.48%

ABOUT URBANO LATINO

Urbano Latino: Music and Words

The Music

Urbano Latino is a broad musical genre encompassing various styles rooted in Latin cultures, primarily reggaetón, Latin trap, música tropical, and cumbia. Each of these sub-genres carries unique rhythmic elements and cultural significance.

• Reggaetón: A blend of reggae, hip-hop, and Latin music, characterized by syncopated rhythms, popularized in the 2000s by artists like Daddy Yankee.
• Latin trap: The Latin interpretation of American trap music, defined by slower, darker rhythms, championed by artists like Bad Bunny and Anuel AA.
• Música tropical: Includes salsa and merengue, evolving to incorporate electronic and hip-hop elements, often in collaboration with urban artists.

The sonic framework of Urbano Latino revolves around catchy melodies and distinctive, syncopated rhythms layered over deep bass lines. Drum machines, such as the iconic Roland TR-808, synthesizers, and samples of traditional Latin percussion infuse the genre with its unmistakable sound.

The genre’s production is guided by some of the most innovative producers who skillfully merge contemporary trap, pop, and electronic elements while preserving a distinctly Latin rhythmic foundation. Leading producers in the Urbano Latino movement include among others:

• Tainy: A reggaetón/trap producer known for collaborations with Bad Bunny, J Balvin, and Cardi B.
• Sky Rompiendo: A Colombian producer behind many J Balvin hits, influential in shaping the genre’s global appeal.
• Chris Jedi: Recognized for his work with Anuel AA and Ozuna, bringing a fusion of reggaetón and pop.
• Ovy on the Drums: A Colombian producer who worked with Karol G and Paulo Londra, adding a pop sensibility to Urbano Latino.
• Dímelo Flow: A Panamanian producer behind several hits for Sech and other prominent reggaetón artists.
• Bizarrap: An Argentine producer famous for his “Music Sessions,” a series of freestyles and collaborations with Latin trap and rap artists, hugely popular on YouTube.

  The Words

  The lyrical content of Urbano Latino often explores themes such as partying, love, desire, as well as social issues like class struggle, life in urban neighborhoods, and street culture. A shift toward more emotional and romantic themes has emerged in recent years, particularly with the rise of romantic reggaetón. This sub-genre focuses on the intricacies of love, its joys, and challenges, diverging from the more provocative or festive tone of traditional reggaetón.

  “Dákiti” by Bad Bunny & Jhay Cortez showcases a mix of flirtation and emotional vulnerability, capturing a softer side
  “Baby, ya yo me enteré, se nota cuando me ves
  Ahí donde no has llegao’ sabes que yo te llevaré”

  The romantic reggaetón wave, which gained prominence in the 2020s, brings the genre to a wider, more international audience, with its focus on heartfelt emotions and love stories.

  “China” by Anuel AA, Daddy Yankee, Karol G, Ozuna, and J Balvin also touch on this theme
  “Ella es una estrella, una diva
  Los novios la odian, no quieren que siga”

  Urbano Latino: Further Information

  Several media platforms track the evolution of Urbano Latino, as well as its connections to visual art and pop culture. These platforms feature interviews, documentaries, and cultural analyses that dive deep into the genre’s development. A few examples among many :

  • Billboard Latin: A section of the renowned magazine focused on Latin music trends and artist news.
  • Remezcla: An online media platform dedicated to Latino-American culture, including music, art, and fashion.
  • Los 40: A Spanish radio station with a dedicated Urbano Latino section, influential across Spain and Latin America.

  Urbano Latino: 10 Record Labels

  Here are the top labels shaping the Urbano Latino scene:

  • Universal Music Latin Entertainment: One of the largest Latin music divisions, representing top-tier artists across genres.
  • Sony Music Latin: A major player in the Latin music industry, managing a diverse roster of Latin pop, reggaetón, and tropical acts.
  • Warner Music Latina: The Latin branch of Warner Music, promoting influential Latin artists in various genres.
  • Rimas Entertainment: An independent label that manages key Urbano Latino artists like Bad Bunny.
  • Rich Music LTD: A label known for its focus on Latin urban music, working with artists such as Sech.
  • Pina Records: A well-established reggaetón-focused label, home to artists like Daddy Yankee and Natti Natasha.
  • Dimelo Vi: A reggaetón and Latin trap label, managing hitmakers like Ozuna.
  • Hear This Music Specializes in urban Latin music, co-founded by reggaetón artist DJ Luian.
  • La Industria Inc A growing label known for nurturing upcoming Latin talent and collaborating with top artists.
  • WK Records An independent label supporting emerging and established Latin urban artists.

  Urbano Latino: Fashion Collabs

  Urbano Latino maintains a close relationship with the fashion world. Artists frequently collaborate with major brands, further blurring the lines between music and fashion. A few examples among many of partnerships that have introduced iconic streetwear pieces to the global market:

  • Bad Bunny x
  • Adidas: Bad Bunny’s collaboration with Adidas has produced highly sought-after sneaker collections.
  • J Balvin x
  • Nike: J Balvin has released several collaborations with Nike, including the popular Air Jordan 1 in streetwear culture.
  • Karol G x
  • Kappa: A partnership between Karol G and the Italian brand Kappa has fused streetwear aesthetics with reggaetón.

ADJACENT GENRES

• trap latino
• reggaeton
• latin pop
• reggaeton flow
• latin hip hop
• colombian pop
• trap argentino
• puerto rican pop
• trap boricua
• rap latina
• trap triste
• pop reggaeton
• pop venezolano
• latin viral pop
• urbano espanol
• bachata
• rap dominicano