Last updated on February 24, 2026, updated twice a month.
Emerging in the 1990s in Puerto Rico, influenced by Jamaican dancehall, hip-hop, and electronic music, Urbano Latino has grown significantly to become one of the most dominant genres by the 2020s.
The list below ranks 20 recently released Urbano Latino songs in descending order of engagement over the last 30 days.
1 . Shakira - ZooDetails ![]() ![]() A bilingual pop track written by Shakira, Ed Sheeran, and Blake Slatkin, “Zoo” was created for *Zootopia 2* and sticks close to the dancefloor. The production leans on electronic guitar riffs and Latin percussion, delivering bounce without pretending to reinvent anything. Lyrics run on togetherness, love, and the right to be loud and odd, all summed up in the chorus: “We’re wild and we can’t be tamed, and we’re turning the floor into a zoo.” Mostly in English with a late-stage Spanish section, it plays as much on Shakira’s multilingual toolkit as on her animated alias Gazelle’s return to the screen. Genres : colombian pop, dance pop, latin pop, pop, reggaeton, reggaeton flow, trap boricua, trap latino, urbano latino, argentine trap, musica chihuahuense, puerto rican pop, rap, disco, freestyle, funk, minneapolis sound, new jack swing, quiet storm, rock drums, urban contemporary, latin, urban, african rock, afropop, kwaito, south african jazz, south african pop, south african pop dance, barbadian pop, rap kreyol The music video is directed by Jared Bush >> Lyrics >> More by the same : Website
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2 . Bad Bunny - Baile InolvidableDetails ![]() ![]() “Baile Inolvidable” channels Bad Bunny’s affinity for reinvention, this time stepping into the world of salsa. Released as the third single from his sixth solo studio album, the track dances through themes of love and nostalgia while saluting Puerto Rico’s cultural roots. Jacobo Morales lends his voice to a spoken interlude, adding layers to the song’s reflective tone. The music video places Bad Bunny onstage, seamlessly shifting between singing and joining others in salsa steps. Genres : Latin,reggaeton, trap latino, urbano latino, latin The music video is directed by Jacobo Morales >> Lyrics >> More by the same : Website
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3 . Bad Bunny - Tití Me PreguntóDetails ![]() ![]() “Tití Me Preguntó” pulls together reggaeton and Latin trap in a back-and-forth of rhythms and moods. Bad Bunny riffs on a familiar family scene: one inquisitive aunt asking just how many girls he’s seeing—and why he still hasn’t settled down. The beat leans into dembow while slipping in modern urban flourishes, never quite staying in one place. His tone flips from teasing to reflective, with just enough side-eye to suggest there’s more going on beneath the surface. Part of *Un Verano Sin Ti* (2022), the track feels personal without pretending to offer answers, just observations in motion. Pushed by an artist who’s been nudging genre lines and sliding Puerto Rican idioms into global pop since day one. Genres : reggaeton, urbano latino, latin trap, urban The music video is directed by Stillz >> Lyrics >> More by the same : Website
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4 . Bad Bunny - NuevayolDetails ![]() ![]() Bad Bunny lands in the Bronx and beyond with “NUEVAYoL,” a track released in January 2025 that samples “Un Verano en Nueva York” by Andy Montañez and El Gran Combo de Puerto Rico. Dembow drums pulse under nods to Puerto Rican identity and the ever-slippery idea of cultural authenticity. The video tosses domino games onto city sidewalks and wraps the Statue of Liberty in a Puerto Rican flag, just in case the theme wasn’t clear. Born Benito Antonio Martínez Ocasio, Bad Bunny continues to blur genre lines like they’re traffic lanes on the FDR Drive. Genres : reggaeton, trap latino, urbano latino, latin The music video is directed by Renell Medrano >> Lyrics >> More by the same : Website
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5 . Feid, Atl Jacob - LunaDetails ![]() ![]() Feid‘s “Luna”, born from a sleepless night in Madrid, plunges listeners into the anguish of heartbreak. Merging reggaeton with the ethereal mood of a Madrid moonlit sky, the song’s production by ATL Jacob and Hendrix Smoke marries Feid‘s vulnerability with trap-inspired rhythms. Feid‘s protagonist watches the moon, lost in thought, contemplating where it all went wrong, making “Luna” a haunting exploration of lost connection and emotional closure. Genres : Pop, Latin,colombian pop, pop reggaeton, reggaeton, reggaeton colombiano, trap latino, urbano latino, The music video is directed by Sebastián Sánchez Featured on the album Ferxxocalipsis (ep) >> Lyrics >> More by the same : Website
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6 . Myke Towers - Si Se Da - RemixDetails ![]() ![]() Myke Towers enlists Farruko, Arcángel, Sech, and Zion for “Si Se Da [Remix]”, a reggaeton banger that explores fleeting romance and seduction. The remix amps up the energy, blending trap and reggaeton beats, while each artist adds their unique vocal style to the narrative of passionate, no-strings-attached encounters. Produced by Montana The Producer, the remix expands on the original’s themes of desire and momentary love, creating a dynamic interplay of voices that maintain the urban allure central to the genre. Genres : Hip Hop, Pop, Latin,reggaeton, trap latino, urbano latino, latin hip hop, panamanian pop The music video is directed by Fernando Lugo >> Lyrics >> More by the same : Website
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7 . Bad Bunny - DákitiDetails ![]() ![]() “Dákiti” merges reggaeton and Latin trap, with Bad Bunny and Jhay Cortez delivering a hypnotic, bass-driven production. Released as the lead single from “El Último Tour Del Mundo” on October 30, 2020, it takes its name from a beach in San Juan, Puerto Rico. The track makes history as the first Latin song to top the Billboard Global 200 and Billboard Global Excl. U.S. charts simultaneously, while on the Billboard Hot 100, it peaks at number five. The video, featuring underwater sequences and neon-lit shorelines, visually mirrors the song’s atmospheric sound. Bad Bunny, a Grammy-winning artist, navigates Latin trap, reggaeton, and beyond, collaborating with major figures across the industry.
Genres : reggaeton, urbano latino, latin trap The music video is directed by Stillz >> Lyrics >> More by the same : Website
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8 . Bad Bunny - Me Porto Bonito (w/ )Details ![]() ![]() “Me Porto Bonito” brings Bad Bunny and Chencho Corleone together in a reggaeton track that thrives on flirtation and swagger. Released in 2022 as part of “Un Verano Sin Ti,” the song lingers on admiration wrapped in infectious beats. Bad Bunny records it fresh from the Met Gala, still adorned in his gala attire. The video follows him scrubbing a pickup truck before heading to a pool party. The song peaks at number 6 on the Billboard Hot 100. Grammy wins round out his accolades. Genres : reggaeton, urbano latino, latin trap The music video is directed by Fernando Lugo >> Lyrics >> More by the same : Website
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9 . Bad Bunny - Moscow MuleDetails ![]() ![]() “Moscow Mule” sees Bad Bunny slipping into reggaeton’s intoxicating embrace, narrating a night fueled by alcohol and lust, where two Moscow Mules blur the lines between impulse and desire. The music video layers on the fantasy, casting him as a merman adrift in surreal waters. The track surges to number 4 on the US Billboard Hot 100, reinforcing the album “Un Verano Sin Ti,” the first Spanish-language record nominated for a Grammy’s Album of the Year.
Genres : reggaeton, urbano latino, latin trap The music video is directed by Stillz >> Lyrics >> More by the same : Website
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10 . Xavi - La DiablaDetails ![]() ![]() Produced by Ernesto Fernández, “La Diabla” blends Mexican regional and urban sounds, climbing from Billboard’s Hot 100 debut to Mexico Songs’ top spot for 13 weeks. Its seductive lyrics, promising luxury brands like Dior and Fendi, epitomize passionate yet enigmatic allure. Genres : Latin,sad sierreno, urbano latino The music video is directed by Hector Toro >> Lyrics >> More by the same : Website
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11 . Bad Bunny - Ojitos Lindos (w/ )Details ![]() ![]() In “Ojitos Lindos”, Bad Bunny collaborates with Colombian group Bomba Estéreo to craft a love song that blends reggaeton with cumbia and psychedelic influences. The song’s dreamy narrative focuses on longing and intimacy, celebrating the beauty of a partner’s eyes. Produced by Tainy, La Paciencia, and Mvsis, this track beautifully merges Latin urban music with the tropical-electronic fusion that Bomba Estéreo is known for. Its inclusion in FIFA 23 introduced the song to an even broader international audience. Genres : Latin, Rock,reggaeton, trap latino, urbano latino, cumbia, latin alternative, latin rock, pop electronico, tropical alternativo The music video is directed by Stillz Featured on the album Un Verano Sin Ti >> Lyrics >> More by the same : Website
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12 . Karol G - TqgDetails ![]() ![]() “TQG” brings together Karol G and Shakira in a track laced with defiance and lyrical barbs. Released on February 24, 2023, as the fifth single from “Mañana Será Bonito,” the title abbreviates “Te Quedé Grande” (“Too big for you”). The song debuts at number seven on the US Billboard Hot 100, securing Karol G‘s first and Shakira’s sixth top-ten entry. It earns a Guinness World Record as the highest-charting female Spanish-language track on the chart. At the 24th Latin Grammy Awards, “TQG” wins Best Urban Fusion/Performance and garners nominations for Song of the Year and Best Urban Song. Its music video, drawing inspiration from “The Truman Show” (1998), places the singers in striking, surreal scenarios.
Genres : reggaeton, urbano latino, latin pop The music video is directed by Pedro Artola >> Lyrics >> More by the same : Website
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13 . Beéle, Ovy On The Drums - Mi RefeDetails ![]() ![]() Threading light reggaeton through a tropical groove, “Mi Refe” spins a tale of charm and allure as Beéle serenades his muse with melodic devotion. His velvety delivery glides over Ovy On The Drums’ laid-back production, where gentle percussion and airy synths build an atmosphere of island-infused romance. Spanish lyricism sets the stage for a flirtatious exchange, mapping the nuances of admiration with a sultry ease that leans into Latin pop’s breezy, rhythmic cadence. Genres : Pop, Latin,reggaeton colombiano, trap latino, urbano latino, colombian pop, reggaeton The music video is directed by Rafa Arcaute >> Lyrics >> More by the same : Website
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14 . Ozuna - Una LocuraDetails ![]() ![]() “Una Locura” assembles Ozuna, J Balvin, and Chencho Corleone in a track that doesn’t reinvent the genre but certainly polishes its contours. Rooted in reggaeton, it edges into Latin urban textures, threading rhythmic swagger with melodic fragments suggesting romantic disarray. Ozuna lends his polished delivery, Balvin offers his studied cool, and Chencho slides in with a hook lifted straight from Plan B’s handbook. Genres : reggaeton, urbano latino, latin pop The music video is directed by Daniel Duran >> Lyrics >> More by the same : Website
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15 . Maluma - SobrioDetails ![]() ![]() Maluma‘s “Sobrio” taps into the aftermath of a night of intoxication, as the protagonist confesses unresolved emotions to an ex-lover. Over a backdrop of reggaeton rhythms and pop sensibilities, Maluma‘s vocals oscillate between vulnerability and remorse, creating a melancholic yet seductive atmosphere. Directed by Jessy Terrero, the music video further emphasizes the protagonist’s vulnerability as he battles with expressing his feelings while sober. Genres : Pop, Latin,latin pop, reggaeton, reggaeton colombiano, trap latino, urbano latino The music video is directed by Jessy Terrero Featured on the album The Love & Sex Tape >> Lyrics >> More by the same : Website
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16 . Karol G - ProvenzaDetails ![]() ![]() “Provenza” merges afro-beat rhythms with reggaeton, carried by Karol G‘s unmistakable cadence. Written with Keityn and Ovy on the Drums, the track glides over a D♭ major key at 111 beats per minute. Released as the lead single from *Mañana Será Bonito*, it debuts at number 36 on the US Billboard Hot 100, later peaking at 25—the highest placement for a Spanish-language song by a female soloist at the time. The video, shot on Lanzarote, mirrors the track’s sun-drenched allure. Nominated for Record and Song of the Year at the Latin Grammys, it earns a multi-platinum certification from the RIAA. The IFPI lists it as the twentieth best-selling global single of 2022 with 920 million subscription stream equivalents.
Genres : reggaeton, urbano latino, latin pop The music video is directed by Pedro Artola >> Lyrics >> More by the same : Website
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17 . Bad Bunny - MonacoDetails ![]() ![]() “Monaco,” a track from Bad Bunny’s album *Nadie Sabe Lo Que Va a Pasar Mañana*, strides in with Latin trap bravado. Lyrically, it revels in wealth and fame, nodding to luxury and celebrity ties. A sample from “Hier Encore” by Charles Aznavour offers a reflective contrast to the opulence. The music video, featuring Al Pacino, serves up visuals of extravagance across yachts and the Monaco Grand Prix. Here, the tune melds swagger with subtle vulnerability, all packaged in Bad Bunny’s cinematic flair. Genres : Latin,reggaeton, trap latino, urbano latino The music video is directed by Santiago Laverde >> Lyrics >> More by the same : Website
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18 . Daddy Yankee - Bzrp Music Sessions #0/66Details ![]() ![]() “Daddy Yankee – Bzrp Music Sessions #0/66” brings the Puerto Rican heavyweight into Bizarrap’s lab, where reggaetón bumps into sleek electronic textures without anyone flinching. The beat powers a lyrical run through self-portraits, faith, and home turf, with Yankee backtracking through Santurce while flashing rebirth metaphors and spiritual allusions like they’re studio monitors. He sidesteps bling talk in favor of love, independence, and something sturdier than another wristwatch or car lease, all while rhyming like his mic hasn’t cooled since 2004. Bizarrap holds the balance with tight control, framing Yankee’s verses in an energetic build that’s celebratory but never overcooked. Genres : argentine trap, trap latino, urbano latino >> Lyrics >> More by the same : Website
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19 . Karol G - +57 (w/ DFZM,Ovy On The Drums, J Balvin, Maluma, Ryan Castro, Blessd)Details ![]() ![]() “+57” brings together an all-Colombian lineup to pay tribute to the country’s music scene, weaving a reggaeton rhythm with themes of freedom and desire. Produced by Ovy On The Drums and co-written by the featured artists alongside Keityn, the track unfolds in a collaborative studio setting, as seen in the music video. Controversy arises when a lyric referencing “fourteen” sparks backlash, prompting a change to “eighteen” and an apology from Karol G. The song makes its mark on the Billboard Hot 100 and earns a Latin Grammy winner another chart-topping moment. Genres : Pop, Latin,reggaeton, reggaeton colombiano, urbano latino, colombian pop, pop reggaeton, trap latino, latin pop, trap colombiano The music video is directed by Ryze >> Lyrics >> More by the same : Website
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20 . Rauw Alejandro, Romeo Santos - Khé?Details ![]() ![]() “Khé?” brings Puerto Rican artist Rauw Alejandro and American singer Romeo Santos together in a track that merges pop and R&B with touches of reggaeton and bachata. Released on December 5, 2024, as the fifth single from Alejandro’s album “Cosa Nuestra,” the song’s title plays on the Spanish “¿Qué?” meaning “What?” in English. The black-and-white lyric video, out since November 15, 2024, alternates between Alejandro performing with colleagues and Santos engaged in a duet with a woman. The track reaches number 60 on the US Billboard Hot 100, earning Platinum certification in Mexico and Gold in Spain. Rauw Alejandro, born Raúl Alejandro Ocasio Ruiz in 1993, works in Latin pop and reggaeton, while Romeo Santos, originally Anthony Santos, gained prominence with bachata and as Aventura’s frontman. Genres : Latin, Hip Hop, Pop,puerto rican pop, reggaeton, trap latino, urbano latino, bachata, latin hip hop, latin pop The music video is directed by Martin Seipel & El Zorro >> Lyrics >> More by the same : Website
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Modest disclaimer: These rankings combine data from our platform with external streaming metrics to highlight what’s resonating right now.
We don’t claim to be exhaustive, so it’s possible you won’t find a title you expected to see on this list. Sorry about that — these things happen.
Our aim with these rankings is not to provide a definitive measure but to offer a snapshot of trends that resonate with audiences today.
Urbano Latino: Music and Words
The Music
Urbano Latino is a broad musical genre encompassing various styles rooted in Latin cultures, primarily reggaetón, Latin trap, música tropical, and cumbia. Each of these sub-genres carries unique rhythmic elements and cultural significance.
- Reggaetón: A blend of reggae, hip-hop, and Latin music, characterized by syncopated rhythms, popularized in the 2000s by artists like Daddy Yankee.
- Latin trap: The Latin interpretation of American trap music, defined by slower, darker rhythms, championed by artists like Bad Bunny and Anuel AA.
- Música tropical: Includes salsa and merengue, evolving to incorporate electronic and hip-hop elements, often in collaboration with urban artists.
The sonic framework of Urbano Latino revolves around catchy melodies and distinctive, syncopated rhythms layered over deep bass lines. Drum machines, such as the iconic Roland TR-808, synthesizers, and samples of traditional Latin percussion infuse the genre with its unmistakable sound.
The genre’s production is guided by some of the most innovative producers who skillfully merge contemporary trap, pop, and electronic elements while preserving a distinctly Latin rhythmic foundation. Leading producers in the Urbano Latino movement include among others:
- Tainy: A reggaetón/trap producer known for collaborations with Bad Bunny, J Balvin, and Cardi B.
- Sky Rompiendo: A Colombian producer behind many J Balvin hits, influential in shaping the genre’s global appeal.
- Chris Jedi: Recognized for his work with Anuel AA and Ozuna, bringing a fusion of reggaetón and pop.
- Ovy on the Drums: A Colombian producer who worked with Karol G and Paulo Londra, adding a pop sensibility to Urbano Latino.
- Dímelo Flow: A Panamanian producer behind several hits for Sech and other prominent reggaetón artists.
- Bizarrap: An Argentine producer famous for his “Music Sessions,” a series of freestyles and collaborations with Latin trap and rap artists, hugely popular on YouTube.
The Words
The lyrical content of Urbano Latino often explores themes such as partying, love, desire, as well as social issues like class struggle, life in urban neighborhoods, and street culture. A shift toward more emotional and romantic themes has emerged in recent years, particularly with the rise of romantic reggaetón. This sub-genre focuses on the intricacies of love, its joys, and challenges, diverging from the more provocative or festive tone of traditional reggaetón.
“Dákiti” by Bad Bunny & Jhay Cortez showcases a mix of flirtation and emotional vulnerability, capturing a softer side
“Baby, ya yo me enteré, se nota cuando me ves
Ahí donde no has llegao’ sabes que yo te llevaré”The romantic reggaetón wave, which gained prominence in the 2020s, brings the genre to a wider, more international audience, with its focus on heartfelt emotions and love stories.
“China” by Anuel AA, Daddy Yankee, Karol G, Ozuna, and J Balvin also touch on this theme
“Ella es una estrella, una diva
Los novios la odian, no quieren que siga”Urbano Latino: Further Information
Several media platforms track the evolution of Urbano Latino, as well as its connections to visual art and pop culture. These platforms feature interviews, documentaries, and cultural analyses that dive deep into the genre’s development. A few examples among many :
- Billboard Latin: A section of the renowned magazine focused on Latin music trends and artist news.
- Remezcla: An online media platform dedicated to Latino-American culture, including music, art, and fashion.
- Los 40: A Spanish radio station with a dedicated Urbano Latino section, influential across Spain and Latin America.
- Universal Music Latin Entertainment: One of the largest Latin music divisions, representing top-tier artists across genres.
- Sony Music Latin: A major player in the Latin music industry, managing a diverse roster of Latin pop, reggaetón, and tropical acts.
- Warner Music Latina: The Latin branch of Warner Music, promoting influential Latin artists in various genres.
- Rimas Entertainment: An independent label that manages key Urbano Latino artists like Bad Bunny.
- Rich Music LTD: A label known for its focus on Latin urban music, working with artists such as Sech.
- Pina Records: A well-established reggaetón-focused label, home to artists like Daddy Yankee and Natti Natasha.
- Dimelo Vi: A reggaetón and Latin trap label, managing hitmakers like Ozuna.
- Hear This Music Specializes in urban Latin music, co-founded by reggaetón artist DJ Luian.
- La Industria Inc A growing label known for nurturing upcoming Latin talent and collaborating with top artists.
- WK Records An independent label supporting emerging and established Latin urban artists.
- Bad Bunny x
- Adidas: Bad Bunny’s collaboration with Adidas has produced highly sought-after sneaker collections.
- J Balvin x
- Nike: J Balvin has released several collaborations with Nike, including the popular Air Jordan 1 in streetwear culture.
- Karol G x
- Kappa: A partnership between Karol G and the Italian brand Kappa has fused streetwear aesthetics with reggaetón.
- trap latino
- reggaeton
- latin pop
- reggaeton flow
- latin hip hop
- colombian pop
- trap argentino
- puerto rican pop
- trap boricua
- rap latina
- trap triste
- pop reggaeton
- pop venezolano
- latin viral pop
- urbano espanol
- bachata
- rap dominicano
Urbano Latino: 10 Record Labels
Here are the top labels shaping the Urbano Latino scene:
Urbano Latino: Fashion Collabs
Urbano Latino maintains a close relationship with the fashion world. Artists frequently collaborate with major brands, further blurring the lines between music and fashion. A few examples among many of partnerships that have introduced iconic streetwear pieces to the global market:
ADJACENT GENRES





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Shakira’s “Zoo” leads URBANO LATINO for a third week, ahead of Bad Bunny’s “Baile Inolvidable” and Daddy Yankee’s “Bzrp Music Sessions #0/66.” Feid’s “Luna” and Beéle’s “Mi Refe” with Ovy On The Drums round out the Top 5. Mesita’s “Una Foto [Remix]” featuring Nicki Nicole, Emilia, and Tiago PZK debuts at No. 20, adding collaborative freshness to a stable lineup.