Hip-Hop & Soul N°408 – 2010s Music Videos
Kanye West’s “Gold Digger” stands tall with its Ray Charles-inspired hook and playful critique of materialism, while J Hus’s “Bouff Daddy” fuses Afroswing with grime for effortless charm. Drake’s “God’s Plan” pairs trap beats with feel-good philanthropy, and Bryson Tiller’s intimate “Don’t” redefined R&B with its lo-fi edge. AJ Tracey’s experimental “Psych Out!” mixes UK rap with genre-blending production, and Mustard’s “Pure Water” with Migos channels brash energy for party-ready appeal. Tracks like Fredo and Not3s’ “YRF” boast gritty yet smooth collaboration, while Dappy’s introspective “No Regrets” elevates UK hip hop with anthemic layers.