‘Look Ma, No Mike!’ N°133 – 2010s Music Videos
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N-Dubz’s “Girls,” with its hedonistic themes and polished beats, sees Dappy’s over-the-top theatrics paired with a glossy yet disjointed music video, peaking modestly at No. 18 in the UK. Troye Sivan’s “Youth” shines as millennial synth-pop, blending sparkling hooks and universal themes of first love, landing higher in charts like Australia (No. 17) and achieving multi-platinum accolades globally.
The Vamps and Matoma teamed up for “All Night,” a streamlined EDM-pop crossover with childlike vocal production quirks, staying on UK charts for 26 weeks. Sophie Ellis-Bextor slowed the pace with “Young Blood,” an introspective chamber pop piece that peaked at No. 34 in the UK, offering cinematic strings and tender vocals that departed from her dance-pop roots.
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