‘Look Ma, No Mike!’ N°108 – 2010s Music Videos
How well do you know the music of
Ed Sheeran’s “Castle on the Hill” shines with nostalgia, blending personal childhood memories with a polished production, hitting global charts and achieving multi-platinum status. Jessie Ware’s “If You’re Never Gonna Move” offers a delicate balance of emotive vocals and airy production, though its reworked sample slightly dulls its initial edge. Craig David and Bastille’s “I Know You” pairs smoothness with moody textures, leaving an understated if calculated impression.
Mabel’s “Finders Keepers,” featuring Kojo Funds, rides minimalistic R&B beats, achieving UK chart success with its catchy yet restrained vibe. Meanwhile, Sigrid’s “Don’t Feel Like Crying” blends empowering pop with a slick finish, peaking at #13 in the UK. The Lonely Island’s “YOLO,” alongside Adam Levine and Kendrick Lamar, flips the catchphrase into satire, while James Blake and Travis Scott’s “Mile High” offers a moody collaboration balancing soulful introspection and modern trap influences.
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