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Echo Chamber

PARTYNEXTDOOR trades the stage for Fortnite pixels in Sony and Epic’s latest sync

PARTYNEXTDOOR materializes in Fortnite through a virtual concert experience, the latest intersection of Sony Music and Epic Games. This move, orchestrated under the OVO Sound label, extends Sony's foray into gaming platforms where music no longer waits for the stage.

Technology and performance collide under digital skies, offering an augmented nod to the growing tether between beat and byte. With this, Sony reroutes traditional distribution, planting its flag in pixelated arenas where audiences chant by keystroke.


Source: Music Industry News – Published on August 4, 2025

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