Lizz Wright

Smashing Pumpkins Toast Mellencamp Milestone with Goth Smoothie at Erewhon

Timed with October’s gothic undertones, The Smashing Pumpkins collaborate with Erewhon for a smoothie dubbed “OG Goth.” Marking a full thirty years since “Mellon Collie And The Infinite Sadness” reached diamond status, this move skews less nostalgia trip, more edible noir branding.

Wrapped in blackberries and activated charcoal, the drink pairs LA wellness with alt-rock’s shadowy legacy—because nothing screams ‘eternal sadness’ like sipping antioxidants near refrigerated kale.