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Now And Then [The Last Beatles Song

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Echo Chamber

Swedish Critic Calls Beatles Irrelevant—History Prepares a Comeback Tour

On this day in 1963, The Beatles step onto a Swedish stage, only to be met by a local music critic who dismisses them as entirely musically irrelevant. Their sound strikes him as corny, their playing unremarkable—deemed to hold “no musical importance whatsoever.”

This scathing assessment sharply contrasts with praise received just days prior, when another observer declared the band to be “very, very musically important.” Perception, it seems, remains deeply divided.


Source: Music Industry News – Published on October 28, 2025

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