Sarkodie

Sarkodie raps through the rain as MTN MoMo cashes in on culture in Kumasi

Rain pours, but the crowd doesn’t flinch. Sarkodie’s Rapperholic Homecoming 2025 unfolds in Kumasi as a soaked spectacle of beats, heritage, and shifting industry dynamics.

More than fanfare, the event tiptoes between public celebration and business acumen, folding culture into commerce. MTN’s MoMo is not just a sponsor—it’s a strategic pivot, reframing the concert as a stage for both artistry and entrepreneurial flair.

Sarkodie clocks the algorithm, calls out streaming for strangling artistry again

Sarkodie cuts through the commercial static, pointing out that African music now plays to streaming metrics, not artistic merit. He implies that artistry is sacrificed at the altar of algorithms and data-driven clout, leaving little air for sincerity to breathe.

He suggests that musicians who dare to create with passion rather than market precision risk being pushed aside. The industry’s fixation on numbers scoffs at creative autonomy, turning artistry into a casualty of profit margins.