Twenty One Pilots
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Twenty One Pilots hit a career high, selling vinyl like it's still 1991
Twenty One Pilots' Breach opens atop the Billboard 200 with 200,000 equivalent units — a career peak and the largest week for a rock album in six years. This marks their first No. 1 since Blurryface and the biggest vinyl sales for a rock release since 1991.
Opting for a fan-centric campaign over mainstream overtures, the duo released cryptic teasers, staged a London live reveal, and produced 15 vinyl variants, blending meticulous planning with community-driven engagement.
Source: Billboard – Published on September 26, 2025































